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Live! Hospitality & Entertainment · 1 month ago

Marketing Manager - Brand & Strategic Projects

Baltimore, MD

Full-time

Onsite

Mid, Senior Level

$80K/yr - $85K/yr

5+ years exp

Live! Hospitality & Entertainment is seeking a Marketing Manager for Brand & Strategic Projects to oversee and manage marketing initiatives from concept through execution. The role entails maintaining brand consistency, developing brand guidelines, and collaborating with various teams to ensure projects are delivered on time and aligned with business objectives.

Restaurants

Responsibilities

Support national promotions by creating playbooks, collateral and customizing and distributing approved graphic templates and guidelines

Develop, maintain and update brand guidelines for multiple brands, ensuring consistent application across all guest touchpoints including in-venue signage, digital platforms, and promotional materials

Lead national content creation and initiatives for multiple brands

Act as brand lead, along with SVP marketing and coordinate marketing initiatives and share best practices for multiple concepts in portfolio

Work with field marketing team to create content for multiple 'vibe dining' concepts within the portfolio – including reels, shorts and longer form video

Support brand architecture and positioning for new concepts, developments, or corporate initiatives

Manage approval processes for creative assets and marketing collateral, streamlining feedback from multiple departments

Serve as guardian of the Live! Hospitality & Entertainment brand across corporate and district-level messaging

Collaborate closely with operations, marketing, design, culinary, and external agencies to produce consistent, high-quality brand collateral and guest communications

Coordinate brand collateral development, training materials, and launch campaigns including digital and static signage needs

Lead project management and coordination for Brand DNA templates: create and distribute slides for team input; follow up to ensure timely completion

Assist in the development of marketing plans for grand openings and first 90 days post opening; ensure completion of all items on marketing checklist

Coordinate communication among internal teams and external vendors to keep all stakeholders informed of project status and upcoming deadlines

Conduct market research and competitive analysis to tailor brand positioning and promotional efforts to local markets and guest demographics

Manage ordering process for approved marketing items; oversee invoices and track expenses against pre-opening marketing budgets

Assist in curating content and organizing media assets, including photos and videos

Serve as liaison with media outlets for advertising opportunities and ensure accurate submission of online award nominations

Responsible for website updates, email campaign execution and project management as needed

Design and edit District Reference Guides, Catering Guides, and Venue Event Guides

Develop new Private Event Guides for all new properties and legacy locations lacking editable files

Provide annual support for IMEX, including booth design and guide updates

Support Photoshop and design needs as they arise

Support creation of media materials such as one-pagers and info sheets; collaborate with team to gather content and assist with design

Manage the corporate collateral request process via Wrike, prioritizing and balancing designer workload

Provide design support during high-volume periods or when primary designer is unavailable

Assist with leasing-related design requests, including site plan and brochure updates

Build and deploy email blasts for development and leasing communications; manage distribution schedule

Source and organize assets for photo requests from construction, design, development teams, and external partners

Qualification

Brand managementAdobe Creative SuiteProject managementMarket researchStakeholder communicationPlanningOrganizationCreativityVerbal communicationWritten communicationSelf-motivated

Required

Minimum of five years' progressive experience in marketing, advertising and communications in a brand management or similar role, preferably in a restaurant, nightlife, entertainment & attractions, or other related hospitality environment

Proficient in Adobe Creative Suite (Photoshop, Illustrator and InDesign), Canva, all Microsoft Office products, OpenTable

Detail oriented and able to perform job accurately and thoroughly

Reliability – able to see tasks, ideas or projects through, from start to finish; meet deadlines and budgets

Outstanding planning and organization skills – use organized approach to job responsibilities and able to multi-task and set priorities

Creativity – use independent and original thought and initiative to improve processes or solve problems

Excellent verbal and written communication skills; good telephone skills; good listening skills; share information appropriately, with tact and diplomacy

Self-motivated – self-directed and self-responsible

Ability to thrive in a high-demand, fast-paced environment

Ability to be flexible, adjust to changing conditions and constraints in order to meet goals

Positive attitude – engage in work and be open and approachable

Ability to travel and work flexible hours, including evenings and weekends