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Kohler Co. · 3 days ago

Sr Manager - Channel Marketing, Builder

Kohler, WI

Full-time

Onsite

Senior Level, Lead/Staff

$135K/yr - $212K/yr

8+ years exp

Kohler Co. is a leading company in the building products industry, seeking a Sr Manager - Channel Marketing, Builder to lead marketing strategies for their builder and multifamily customer base. The role involves developing marketing programs, managing RFP processes, and collaborating with sales teams to drive growth and profitability.

Consumer Goods

No H1B

Hiring Manager

Katie Schierioth

Responsibilities

Champion the Kohler Brand: Ensure consistent, strategic representation of the Kohler brand across the Builder and Multifamily channels, protecting brand integrity while driving relevance and resonance with target audiences

Lead Asset Strategy & Development: Oversee the creation of marketing assets and tools that support channel growth, establishing clear processes and cross-functional collaboration to drive conversion of target accounts

Plan & Execute Channel Programs: Develop and implement marketing programs, promotions, and support initiatives tailored to the Builder channel, with a focus on driving engagement, loyalty, and sales performance

Collaborate on Product Strategy: Partner with category strategy teams to analyze product performance within the Builder channel, identify gaps, and recommend new product opportunities that align with market demand and growth objectives

Monitor Market Dynamics: Stay ahead of industry trends, market sizing, and competitor activity to inform strategic decisions and proactively address product and promotional gaps

Drive Category Management Excellence: Lead comprehensive category management strategies across product lines and channels to elevate brand awareness, builder satisfaction (NPS), and overall sell-through performance

Measure & Communicate Impact: Track the effectiveness and ROI of marketing programs, promotions, and initiatives, providing timely insights and recommendations to senior leadership

Ensure Program Profitability & Compliance: Review and assess the financial performance of channel programs to ensure alignment with internal guidelines and profitability targets

Support Sales Enablement: Provide strategic guidance and marketing support to sales teams, empowering them to promote Kohler products effectively and in alignment with channel objectives

Engage in Industry Leadership: Represent Kohler at trade shows, seminars, and professional events to promote the brand, share best practices, and identify new business opportunities

Build & Develop Talent: Recruit, mentor, and retain high-performing team members, fostering a culture of innovation, collaboration, and continuous growth.Lead & coach two direct marketing direct reports supporting the builder & multifamily channel

Qualification

Channel MarketingP&L ManagementMarketing StrategySales AlignmentFinancial AnalysisTeam DevelopmentMarket IntelligenceSalesforcePower BIAnalytical SkillsLeadership SkillsCommunication Skills