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Articulate · 1 month ago

Senior Paid Acquisition Analyst

United States

Full-time

Hybrid

Mid, Senior Level

$86K/yr - $130K/yr

5+ years exp

Articulate Global, LLC is the leading SaaS provider of creator platforms for online workplace training. As a Senior Paid Acquisition Analyst, you will be responsible for planning and implementing advertising campaigns to drive global demand, while optimizing performance across various channels such as paid social media and search engine marketing.

E-LearningEdTechEducationSoftwareTraining

Growth Opportunities

Responsibilities

Independently manage, optimize and execute paid social media campaigns across Linkedin, Facebook, Instagram, and other emerging channels

Execute paid social media campaigns across Linkedin, Facebook, Instagram, and other emerging channels

Execute SEM campaigns across Google and Bing

Measure ongoing paid media campaigns and make incremental adjustments to optimize performance metrics—impressions, clicks, quality scores, CTR, Conversion Rate, ROAS

Day-to-day platform management, communication, and account reviews across multiple platforms

Monitor spending to ensure alignment with the advertising budget

Perform weekly optimization of budget management, bid management, tracking, creative management and analytics

Work with acquisition marketing strategy and leadership to ensure paid social and paid search tactics are aligned with acquisition strategy

Stay on top of ad tech advancements, best practices, and new opportunities to maintain a competitive advantage and maximize reach and effectiveness

Proactively communicate with peers and leadership on plans, progress, and problems

Conduct research and assess market trends to identify optimization opportunities

Ideate and implement frequent tests to maximize investment and drive key insights that optimize the buyer journey and experience

Partner with acquisition marketing peers to analyze paid acquisition metrics across all performance media and paid social channels

Qualification

Paid social mediaPaid search marketingDigital marketing toolsAnalytics platformsAnalytical skillsCommunication skillsAttention to detail

Required

4-5 years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing

5+ years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing

Strong understanding of the online advertising space, including paid search, programmatic media buying, and ad-serving systems

Previous hands-on experience executing and optimizing paid social campaigns on Meta Ads (Facebook, Instagram), Twitter, and Linkedin

Familiarity with core digital marketing tools and platforms such as Facebook Business Manager, LinkedIn Business Solutions, GoogleAds, Microsoft Ads, and Reddit Ads Manager

Strong analytical skills and an interest in reporting and data analysis

Comfortable working with analytics platforms such as Tableau, Mixpanel, Google Analytics and Looker