Walmart Canada · 2 months ago
Senior Manager, Industry Marketing
Hoboken, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$108K/yr - $216K/yr
10+ years expWalmart Connect is redefining retail media by connecting brands to Walmart’s 150 million weekly shoppers. They are seeking a Senior Manager of Industry Marketing to shape influential moments and create immersive experiences that inspire advertisers and partners. This role involves strategic planning, managing a team, and collaborating across various departments to drive business results.
DeliveryRetailShopping
Responsibilities
Own the strategic planning and execution of Walmart Connect’s full portfolio of internal and/or external events
Define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals
Manage and develop two Industry Marketing Managers, fostering collaboration, elevating capabilities, and ensuring consistent excellence across all event workstreams
Present event strategies, concepts, and plans to senior stakeholders for alignment and approval
Build and manage cross-functional timelines, workflows, kick-offs, and stakeholder planning processes
Partner closely with Sales, Marketing, Communications, Product Marketing, Media Insights, Executive leadership and more to ensure programming, storytelling, and experience design support strategic priorities
Collaborate with Brand & Content Strategy and Creative teams to develop cohesive, narrative-driven event experiences and maintain consistent brand identity across all stages, activations, collateral, and digital touchpoints
Lead venue sourcing, site visits, vendor evaluation, negotiation, and contract management across production, A/V, F&B, décor, and logistics
Oversee registration, attendee management, rooming lists, itineraries, and all on-site operations
Serve as the on-site captain — guiding vendors, supporting leadership, welcoming guests, and resolving issues in real time
Lead post-event surveys, reporting, and performance insights to measure impact
Oversee budget management, vendor payments, and reconciliation
Document learnings and identify opportunities to innovate, streamline, and enhance future experiences
Always act in accordance with Walmart values and our everyday low-cost ethos
Qualification
Required
10+ years in Industry Marketing, event strategy, or large-scale event production
Proven success leading executive-level and client-facing events
Experience in media, advertising, retail media, or technology
Ability to translate business insights into compelling experience-led strategies
Strong vendor and budget management capabilities
Exceptional storytelling, communication, and project management skills
Comfortable operating in a fast-paced, highly collaborative environment
Ability to build trust across cross-functional teams
Willingness to travel for on-site execution
Bachelor's degree in marketing, communications, business, or a related field
Track record of leading marquee events from concept → creative → execution
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field
Preferred
Leading cross-functional projects
Marketing or related field
Supervisory experience
Masters: Business Administration
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase