Boston Legacy FC · 1 month ago
Digital Marketing Manager
Boston, MA
Full-time
Onsite
Mid Level
$90K/yr - $110K/yrBoston Legacy FC is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. They are seeking a Digital Marketing Manager to oversee the Club’s full digital ecosystem, ensuring fans experience a seamless and engaging digital journey, especially on match days.
SoccerSportsWomen's
Responsibilities
Own the day-to-day management of the Club’s website, mobile app, and other digital properties
Maintain the product roadmap in collaboration with engineering, marketing, and operations teams
Manage integrations between key systems (ticketing, CRM, Shopify, push notification platforms, analytics tools)
Plan, test, and execute new feature launches, enhancements, and CMS capabilities
Monitor platform performance (errors, load times, drop-offs) and coordinate resolution with internal and external technical partners
Manage and publish daily content across the website and app, including schedules, promotions, maps, FAQs, alerts, and match-day information
Build and update pages in Shopify and the app’s CMS (or selected app platform), ensuring availability of offline-ready content for match-day operations
Draft, segment, and schedule app push notifications; maintain delivery rules and targeting logic
Uphold brand and accessibility standards across all digital channels
Perform full QA for all publishes — validating copy, formatting, image specifications, HTML/CSS adjustments, UTMs, accessibility tags, forms, and ticketing flows
Review and troubleshoot HTML/CSS structures within CMS templates to ensure layout consistency
Test digital journeys regularly (ticket purchase, parking, mobile wallet, maps, stadium policies) to ensure accuracy and uptime
Maintain documentation of digital standards, workflows, and technical requirements
Provide weekend and match-day support, updating schedules and pages in real time
Quickly publish urgent changes (gates, weather, parking, delays, etc.) with accuracy and calm under pressure
Monitor critical fan experience paths throughout match day and escalate technical issues appropriately
Coordinate with Communications, Operations, and Sporting staff for timely and consistent updates across platforms
Support the planning and implementation of the Club’s SMS program, contributing platform expertise, best practices, and workflow design
Assist in the onboarding of new digital tools, integrations, and partners as the Club scales
Participate in special projects, feature rollouts, and digital innovation initiatives
Qualification
Required
Basic-to-intermediate knowledge of HTML and CSS (ability to adjust layout, troubleshoot formatting issues, and clean up code within CMS environments)
Hands-on experience with a web CMS (Shopify, Contentful, WordPress, Webflow, club CMS, or equivalent)
Experience with mobile app CMS tools and push notification systems
Strong QA skills and obsessive attention to detail
Ability to work weekends, evenings, and match days as part of regular responsibilities
Ability to collaborate across departments and balance multiple simultaneous priorities
Preferred
Experience in sports, live events, entertainment, or any high-tempo operational environment
Familiarity with accessible content standards (WCAG, alt text, semantic HTML)
Comfort with ticketing or fan-experience platforms (SeatGeek, Ticketmaster, FEVO, etc.)
Working knowledge of analytics tools (GA4, GTM, Amplitude, Mixpanel, etc.)
Company
Boston Legacy FC
It’s official! Women’s professional soccer is coming to the greatest sports town in the world. #NWSLBoston
Founded in 2023
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
Judea Skies Watkins888 MidasBank of America
2025-11-06Undisclosed
2025-10-09Series Unknown
2025-09-16Debt Financing· $100M
Leadership Team
Jennifer van Dijk
President
Recent News
Company data provided by crunchbase