Enza Zaden · 1 month ago
Marketing Generalist
Salinas, California, United States
Full-time
Hybrid
Mid Level
$75K/yr - $95K/yr
3+ years expEnza Zaden is a vegetable breeding company that develops vegetable varieties and sells its seeds globally. As a Marketing Generalist, you’ll contribute to local marketing efforts, execute tactical marketing plans, and drive brand visibility while collaborating with various stakeholders to support sales targets.
Customer ServiceFood ProcessingOrganic Food
Responsibilities
Co-develop and implement tactical marketing plans, including campaigns (Online, Offline) and events, in collaboration with the country marketing manager, and subsidiary sales management
Manage promotional and relational marketing communication projects that align product, customer, and brand strategies
Plan and execute marketing campaigns, ensuring alignment with creative briefs and coordinating with external agencies as needed
Collect and analyze marketing intelligence (market and customer data) to inform and align strategy and execution
Utilize digital tools and systems to support promotional activities and processes such as Power BI, Dynamics 365 and Airtable
Monitor and manage marketing expenses in accordance with approved plans
Participate in customer-facing activities, cross-functional projects, and Marketing & Sales team meetings
Develop compelling campaign concepts and original content to communicate brand positioning
Other duties as assigned
Qualification
Required
Proven ability to work collaboratively as a team player, build strong relationships, and communicate effectively with diverse stakeholders
3–5 years of relevant experience in marketing or business economics
A bachelor's degree in marketing, business, or a related field
Ability to work independently, manage multiple priorities, and build strong connections with diverse stakeholders
Demonstrates a proactive mentality with a focus on driving results
Excellent collaboration and organizational skills
Strong verbal and written communication skills in English
Must be an eligible driver under our insurance policy
Preferred
Agricultural Marketing background, especially in the seed business
Strong analytical skills with the ability to interpret data, extract meaningful insights, and translate findings into actionable strategies that drive execution and measurable results
Ability to travel occasionally, both domestically and internationally 15-20% National and International travel
Benefits
Medical, dental, and vision coverage
Life and disability insurance
401(k) with employer match
Paid personal time off and paid volunteer time off
Monthly fitness reimbursement
Free Employee Assistance Program (EAP)
Company
Enza Zaden
Enza Zaden is a vegetable-breeding company that develops new varieties of vegetables.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Hans Jong
ERP manager and Information Technology Business Partner
Recent News
FoodHack Weekly
2025-11-08
2025-11-05
Company data provided by crunchbase