Write Edge ยท 1 month ago
Performance Marketing Manager (Remote)
United States
Full-time
Remote
Mid Level
$4,000/mo - $6,000/mo
3+ years expWrite Edge is a company specializing in high-quality English and Writing tuition classes for students in Singapore, Malaysia, and Indonesia. They are seeking a Performance Marketing Manager to drive lead generation, manage digital marketing campaigns, and analyze performance data to optimize results.
EducationTutoring
Responsibilities
Take full ownership and run point on all digital performance marketing efforts
Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms
Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting
Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI
Allocate and track digital marketing budgets, identifying opportunities for cost optimisation
Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly
Develop and implement social media strategies to grow engagement, brand awareness, and customer retention
Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity
Monitor trends, track engagement, and adjust content and posting strategies as needed
Handle customer interactions and feedback on social media to maintain a positive brand image
Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups
Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs
Generate actionable reports and insights to optimise campaigns and support decision-making
Execute data-driven A/B tests and adjust campaigns based on performance insights
Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI
Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies
Allocate and manage the digital marketing budget effectively to maximise ROI
Track and report on budget expenditure, ensuring transparency and accountability
Identify opportunities for cost savings and efficiency improvements in marketing spend
Qualification
Required
At least 3-4 years of experience in performance marketing, social media management or digital marketing
Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
Strong creative, strategic, and analytical skills to translate insight into action
Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
Collaborative mindset, comfortable working with internal teams and external partners
Benefits
Work directly with an established leader and mentors who can help develop you and your career
A working environment that respects you and invests in you
A dynamic working environment that will constantly engage and challenge you
Opportunity to be part of a growth story
Company
Write Edge
Write Edge specialises in English and Writing Classes. Build the foundation of the English language to help your child be more creative.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase