Land Insights · 1 month ago
SaaS Growth Marketer
United States
Full-time
Remote
Mid Level
$6,000/mo - $12,000/moLand Insights is a rapidly growing proptech platform revolutionizing the land investing and real estate development sector. They are seeking a full-time Demand Gen / Growth Marketer to scale their paid acquisition channels and drive growth through various marketing strategies, including managing paid ads and optimizing sales funnels.
Responsibilities
Launch, manage, and scale paid ads (Meta, YouTube, Google)
Building internal marketing to optimize upsells for our PLG plans
Build and optimize funnels (VSL, webinar, lead magnets, booking pages)
Write direct-response copy (ads, emails, landing pages, feature releases, etc)
Create and test new creative angles weekly
Manage email/SMS nurture flows
Track + optimize core metrics:
Cost per booked call
Cost per qualified lead
CAC
ROAS
LTV
Collaborate with our content team (YouTube + IG) to repurpose and amplify our existing content library
Build a testing roadmap and run 5-10 marketing experiments per month
Running performance campaigns across Meta, YouTube, and Google
Building funnels inside Webflow, HighLevel, or Clickfunnels
Creating ad creatives + directing video editors for iterations
Writing landing page copy
A/B testing angles, hooks, audiences, and creatives
Running weekly metrics reviews and strategy updates
Scaling what works and quickly killing what doesn’t
Driving predictable booked calls for our sales team
Driving upsells and conversions through our PLG plans
Qualification
Required
Have run paid ads profitably ($20k+/mo budgets)
Have built and managed funnels that generate hundreds of booked calls per month
Are a direct-response thinker (not a brand marketer)
Understand data deeply and can make decisions from it
Are a strong writer (ads, landing pages, email copy)
Have high standards…no shipping weak creatives or weak messaging
Want to own growth for a fast-moving proptech SaaS company
Prefer autonomy and want to move fast
Preferred
SaaS
Real estate investing
Coaching/online education
AI tools
Benefits
Performance bonuses tied to booked call targets, CPL goals, and CAC goals.
Salary and Bonus OTE: $80k-$175k+
Opportunity to grow into Head of Growth as we scale
Company
Land Insights
Meet Your Unfair Advantage In Land Investing.
Founded in 2023
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase