99 · 1 month ago
Analista de Marketing Sr. - Vaga Afirmativa para Diversidade
Greater São Paulo Area
Full-time
Onsite
Mid, Senior Level
3+ years expDiDi Global Inc. is the world’s leading mobility technology platform. The Senior Marketing Analyst will work on cross-functional strategic projects for 99Pay, focusing on growing brand awareness and loyalty through effective marketing campaigns and collaboration with various teams.
AndroidCar SharingInternetiOSMobileSaaSSoftware
Responsibilities
Leading the end-to-end process of creating new small-medium marketing campaigns: strategy, implementation, and measurement of results
Supporting the development of 360 campaigns, which include production of communication materials for paid media (digital, OOH, TV, etc), social media and owned channels (in-apps and CRM)
Understanding SEO results and trends and apply them to 99Pay SEO strategy in order to improve results
Supporting the development of proprietary content for social media and other owned channels (blog, brand pages, website)
Supporting the execution of integrated campaigns with direct interface with Operations teams
Being attentive on medias, initiatives, and business results with the aim of seeking opportunities for improvement for campaigns and/or projects
Day-to-day treatment with agencies to: building communication briefings and campaigns; managing day-to-day tasks and campaign metrics to identify opportunities
Collaborating with functional teams in social, Public Relations, product, digital, legal & operations to ensure appropriate support for business
Being in charge of campaigns agenda and budget, guaranteeing the plans are executed on time and budget
Understanding new opportunities to work our brand and reach our users, proposing innovative activations and plans
Managing internal stakeholders by providing guidelines and ensuring brand consistency
Being able to analyze marketing data independently and recommend solutions with the aim of improving results not only for the projects you are working on, but also for the marketing area in general
Managing the financial/operational scope of expenses generated by the project
Qualification
Required
Fluent English Required
+3 years of relevant professional experience in communication, social media and campaign development - in advertising agencies or marketing areas
Degree in Marketing, Advertising, Administration or related areas
Knowledge of marketing tools, communication plan development, content creation, and influencer marketing
Structured thinking/decision-making skills: Face complex challenges and simplify them
Data-driven: Find a way to get the data you need and turn the data into real solutions and action plans, dividing it into short, mid, and long terms
Strong communication skills: open to deal and influence different cultures and work profiles
Strong familiarity with social media and digital marketing strategies
Easy to deal with numbers and organizing payment flows (budget control)
Office/Google package
Preferred
Experience in Fintech can be a differential
Knowledge in sponsorship and activations can be a differential
Company
99 provides taxi services through its application software that enables users to request taxis by phone in Brazil.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$244.33MKey Investors
SoftBank Vision FundDidiTiger Global Management
2018-01-03Acquired
2017-05-24Series C· $100M
2017-01-05Series C· $100M
Leadership Team
Caio Poli
Head of Customer Experience
Recent News
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