Gap Inc. · 1 week ago
Sr Director, Media and Crisis Communications
New York, NY
Full-time
Onsite
Director/Executive
$196K/yr - $269K/yr
12+ years expGap Inc. is a global leader in fashion, committed to inclusivity and sustainability. They are seeking a visionary communications leader to enhance their media presence and crisis response strategy, serving as a trusted advisor to the executive team and shaping narratives that protect and strengthen the brand's reputation.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Develop and execute bold media strategies that position Gap Inc. as a leader in fashion, culture, and purpose
Partner with executive leadership to craft narratives that reflect our values and business priorities
Own LinkedIn and non-traditional media strategies to expand our reach and influence
Anticipate and prepare for the unexpected with robust crisis communication plans
Manage sensitive issues with discretion and confidence, protecting the integrity of our brands
Monitor media sentiment and industry trends to proactively mitigate reputational risks
Serve as spokesperson for high-impact stories and issues, representing Gap Inc. with authority and authenticity
Build and nurture relationships with top-tier journalists, influencers, and industry voices
Drive proactive storytelling that showcases our purpose, innovation, and leadership
Support CEO and executive visibility and thought leadership through strategic media engagements and social platforms
Craft compelling content that amplifies leadership voices and reinforces Gap Inc.’s business priorities
Develop a forward-thinking approach to leverage new forms of media—such as Substack, podcasts, and creator-driven channels—to amplify brand and corporate storytelling, reach niche audiences, and foster authentic conversations
Build relationships with influential voices on these platforms and integrate them into broader communications strategies for maximum impact
Work closely with PR teams, cross-functional partners, and external agencies
Measure effectiveness of media strategies and share insights to continuously refine our approach
Qualification
Required
12+ years in media relations and crisis communications, with proven success in high-stakes environments
A strategic thinker and master storyteller who thrives under pressure
Skilled in social media strategy and executive visibility
A trusted advisor with exceptional judgment, emotional intelligence, and diplomacy
Experienced in managing budgets, agencies, and cross-functional teams
Passionate about shaping narratives that inspire confidence and drive impact
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
Digital Music News
2026-01-17
Company data provided by crunchbase