PR Consultant jobs in United States
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Railsware ยท 1 month ago

PR Consultant

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level

Railsware is looking for an experienced US-based PR Consultant to drive a high-impact product launch and amplify market awareness of Coupler.io. This role requires a strong understanding of the US media landscape, deep experience in SaaS launches, and the ability to craft and execute strategic PR initiatives that generate measurable business results.

AnalyticsEmailProductivity ToolsSaaSSoftware Engineering
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Growth Opportunities

Responsibilities

Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan
Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement
Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth
Partner closely with Product Marketing team to align messaging and identify PR opportunities
Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement

Qualification

PR experience in B2B techB2B SaaS go-to-market strategiesMedia relationsData-driven mindsetSaaS launch experienceStrategic planningTechnical product understandingPortfolio showcasing resultsAnalytics toolsProduct Marketing background

Required

Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market
Hands-on experience with B2B SaaS go-to-market strategies
Strong media relations in the US market with established media contacts
Deep understanding of local marketing dynamics, media landscape, and buyer behavior
Proven success running product launches that drive engagement, adoption, and revenue
Strategic planning combined with hands-on execution
Ability to quickly understand and articulate technical products
Data-driven mindset with a strong focus on KPIs and measurable outcomes
Demonstrable SaaS launch experience with quantitative results
Portfolio showcasing signup growth, MRR increase, or similar performance metrics

Preferred

Experience with data analytics and reporting tools (Google Sheets, Looker Studio, Power BI, etc.)
Product Marketing background

Company

Railsware

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Damn good at building products and happy customers can prove that.
dateFounded in 2012
location
Los Angeles, California, USA
people-size201-500 employees
web-link
http://railsware.com

Funding

Current Stage
Growth Stage

Leadership Team

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Yaroslav Lazor
CEO
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Company data provided by crunchbase