WildBrain CPLG · 17 hours ago
Product Development Manager, Hardlines (Brand / Consumer Product)
LA Metro Area
Full-time
Onsite
Mid Level
$57K/yr - $75K/yrWildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with a focus on creative product development. The Product Development Manager will oversee the development of innovative hardlines products and manage key relationships with licensors while supporting retail initiatives across North America.
Marketing & Advertising
Responsibilities
Manage and execute licensed hardlines product development and design
Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations and retail pitch decks
Support key hardlines retail initiatives, including category differentiation and channel-specific product direction across the Territories
Manage workflow & Critical paths (on Monday.com) in line with KPI’s
Develop retail in-store mock-ups to demonstrate how a brand can be represented to consumers on the shop floor
Identify style guide gaps and Licensee needs in line with the wider Creative Services team, ensuring coverage across all relevant hardlines categories
Manage key relationships with Hardlines Licensor creative and product development personnel e.g. Supercell, Penguin Random House, Van Gogh Museum
Onboard new Licensees, DTR, halo partners globally and locally
Plan and run ideation sessions to drive interest and innovation in hardlines product categories
Maintain key communication with the WildBrain Brands team, receiving and feeding into style guide updates and management of asset storing
Deliver weekly updates to the local commercial team, including reports noting Licensee developments, status and asset updates
Collaborate with designers to drive up-front trends and overall creative direction and identify future areas of growth within hardlines franchises and sub-categories. This includes preparing custom design tools and retail pitches to differentiate by category
Monitor competitors, product innovation and market dynamics within hardlines sectors
Develop internal and external style guides in conjunction with agency and freelance support, with a focus on hardlines product structure and material requirements
Responsible for managing the end-to-end approvals process and delivering innovative brand-appropriate hardlines products to market
Support the wider PD team on key partner submissions when necessary
Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books, focused on hardlines assortment storytelling
Qualification
Required
Relevant design-related experience
Computer software skills (e.g. MS Office, Photoshop, Illustrator, Blender (3D) / Clo 3D) - for 3D hardlines visualization
Strong portfolio of work demonstrating layout and communication
Sound knowledge of the product development and approval processes and experience in creatively driving range development
Proficient with using on-line approval software, including running reports
Good knowledge of Hardlines categories (toys, collectibles, housewares, gifting, stationery, sporting goods, consumer electronics accessories) and DTR retailers
Ability to multi-task and prioritize multiple design projects running simultaneously with varying levels
Self-starter and problem solver
Experience in influencing key partners and stakeholders
Able to filter through complex issues, find solutions, gain support and implement change
Strong verbal and written communication skills
Strong product, industrial, or hardlines design, graphical and visualization skills
Benefits
Private health insurance
Income protection
Gym subsidies
Employee share programs
Flexible working
Company
WildBrain CPLG
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and LBE programmes across the entertainment, sport and lifestyle sectors.
Founded in 1974
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michelle Zamora Dean
Director of Partnerships
Company data provided by crunchbase