Temple Square Hospitality Corporation · 2 months ago
Senior Marketing Manager, Product & Category
Deseret Book Company is a mission-driven organization committed to being a trusted gathering place for thoughtful expressions of faith. The Senior Marketing Manager, Product & Category will lead product and category marketing strategies, planning, and execution to drive traffic and conversion in sales channels.
Hospitality
Responsibilities
Develop, define, and lead the product and category marketing for Deseret Book
Define the product strategy for the key driver product and categories; awareness, engagement, conversion, retention, and loyalty through traditional and digital marketing channels, including, but not limited to media outlets, blogs, influencers, etc
Develop, implement, track, and optimize marketing campaigns for each product
Work with our creative and content teams to execute marketing content to support marketing plans in various marketing channels
Monitor marketing strategies and analyzing data to measure the success of marketing strategies
Conduct and analyze research to understand communities needs and how best to reach them
Manage product marketing efforts with a focus on overseeing marketing strategies and implementation
Infuse innovative marketing practices to accelerate customer experience and engagement, while increasing customer base and sales
Qualification
Required
Bachelor's Degree in marketing, communications, public relations, or related field and minimum of 4-6 years' work experience in strategic marketing or brand marketing
Experience with all different aspects of marketing channels
Public Relations experience
Product marketing strategy and skills recommended
Ability to learn quickly and apply best practices
Detail-oriented: Ability to analyze results, prioritize work and organize time
Strong problem-solving and decision-making skills
Excellent communication skills, both written and oral
Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
Self-motivated and great self-manager
Great team player and works well in a collaborative environment
Must be current on market trends and customer needs in conjunction with company mission, brand, and audience
Benefits
Excellent medical, dental, and life insurance
401(k) savings plan with company matching funds
Company-funded retirement plan
Merchandise discount
Discounted UTA Eco pass
Paid leave and holidays
Great work environment
Company
Temple Square Hospitality Corporation
Temple Square Hospitality Corporation is a hospitality company specializing in tourism and business services.