Performance Marketing Manager jobs in United States
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Scopely · 4 days ago

Performance Marketing Manager

Scopely is a global interactive entertainment and mobile-first video game company, and they are seeking a Performance Marketing Manager to join their User Acquisition team. This role focuses on driving player growth and efficiency across various digital marketing channels, managing performance marketing budgets, and optimizing mobile campaigns.

Digital EntertainmentMobile AppsOnline GamesSoftwareVideo Games
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H1B Sponsor Likelynote

Responsibilities

You will work with Monopoly GO! Team
Manage significant performance marketing budgets across multiple channels to maximise games’ growth and profitability
Strategize, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc
Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions
Design and execute A/B & multivariate testing and present results to related teams
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
Work cross-functionally with product, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing

Qualification

Media buyingUser acquisitionMobile advertisingAnalytical skillsExcel/Google SheetsA/B testingCross-functional communicationFunnel conversion metricsRetention ratesLTV predictionsFacebook AdsGoogle AdsCreative problem solving

Required

BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
Minimum 4 years of experience in media buying / user acquisition
A hunger to be at the forefront of the mobile advertising space and the mobile app market
Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
Strong analytical skills and attention to detail
Strong proficiency with Excel/Google Sheets required
Proven ability to effectively communicate with cross functional teams

Preferred

Prefer candidates with direct previous experience in online Marketing
Hands-on experience with MMP, Facebook Ads and/or Google Ads is a plus
Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred

Company

Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games.

H1B Sponsorship

Scopely has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (18)
2023 (16)
2022 (16)
2021 (25)
2020 (22)

Funding

Current Stage
Late Stage
Total Funding
$998.5M
Key Investors
NewView CapitalRevolution GrowthAnthem Venture Partners
2023-04-05Acquired
2021-10-18Secondary Market
2020-12-11Secondary Market

Leadership Team

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Javier Ferreira
Co-CEO
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Walter Driver
Co-Founder, Chairman & Co-CEO
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Company data provided by crunchbase