Nitra · 1 month ago
Brand Manager (Beauty / Marketplace & Private Label)
New York, New York, USA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $150K/yr
5+ years expNitra is a company focused on building a more efficient healthcare system through technology and fintech solutions. They are seeking a Product Launch Manager to lead the go-to-market strategy for their new subsidiary, Nitra Health & Wellness, which aims to launch medical-grade skincare and wellness products. The role involves managing product research, sourcing, branding, and scaling the new business line.
Financial ServicesHealth CareSoftware
Responsibilities
Conduct market research with our provider network to identify high-demand product categories and gaps; assess private label options; develop a strategic business plan for launch with early pricing and distribution models
Source or formulate initial skincare SKUs (retinol, vitamin C serum, sunscreen, etc.), finalize packaging and branding, and launch a pilot with select clinics
Set up fulfillment logistics (in-house vs drop-ship) and track performance data (sell-through, satisfaction, reorders)
Expand to additional clinics, upgrade fulfillment operations, launch provider-facing campaigns and educational webinars, integrate into Nitra’s platform, and build a supporting team (ops, AE, support)
Build annual and quarterly brand plans with target gross margin and pricing ladders by channel
Partner with Product Development to brief claims, packaging, and innovation pipeline; run sell-in and sell-through plans with Sales
Track GM%, GMROI, velocity, weeks of supply, and returns/chargebacks to optimize promo ROI. Coordinate regulatory and claims reviews with QA and Legal to ensure on-time, in-full launches
Expand the product line into other high-margin wellness verticals (e.g. nutraceuticals, men's care, anti-aging) and lay the foundation for a broader B2B2C platform
Qualification
Required
5–8 yrs in beauty/CPG brand management; proven P&L exposure; retailer dynamics (Ulta/Sephora/Amazon/DTC) understanding; strong cross-functional leadership
Experience with product development (ODM/OEM), formulation management, and vendor/CMO relationships
Commercial fluency: you understand retail channel dynamics and have operated with P&L exposure (gross margin planning, pricing architecture, GMROI, promo ROI); comfortable with MOQ, lead times, BOM/cost sheets, and vendor terms
A zero-to-one mindset—self-starter, action-biased, and highly organized
Experience working directly with customers or clinics to inform GTM strategy
Strong project management skills and cross-functional coordination abilities
Excellent written and verbal communication skills
Preferred
familiarity with medspa retail or aesthetic practice sales channels
Benefits
Equity - Everyone at Nitra is an owner. When the company wins, you win
Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
Company
Nitra
Nitra is overhauling the healthcare industry with radically efficient and transparent solutions - starting with spend management.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$61MKey Investors
CoVenture
2022-08-23Seed· $16M
2022-08-23Debt Financing· $45M
Leadership Team
Jonathan Chen
President & Co-CEO
Recent News
2024-11-26
rs.ventures
2023-09-27
2022-08-26
Company data provided by crunchbase