Specialized Bicycle Components · 2 weeks ago
Global Retail Marketing Manager
Morgan Hill, CA
Full-time
Onsite
Mid, Senior Level
$71K/yr - $118K/yr
5+ years expSpecialized Bicycle Components is an innovative cycling brand dedicated to shaping the future of cycling. As the Global Retail Marketing Manager, you will develop and execute retail marketing strategies, collaborate with cross-functional teams, and build strong relationships with retail partners to enhance brand visibility and drive sales.
Outdoors
Responsibilities
Develop and execute comprehensive retail marketing strategies that align with overall business objectives and brand positioning
Lead worldwide teams to deliver best in class in-store (physical and digital) marketing and retail space design, live demo, media event spaces and category product showcases
Work cross-functionally with sales, product development, and creative teams to ensure marketing strategies are effectively implemented
Build and maintain strong relationships with key retail partners to support merchandising initiatives and promotional activities
Develop compelling and engaging product storytelling vision and strategies that drive impact for critical brand and product priorities. Translate product attributes and brand into compelling marketing stories
Act as a brand ambassador for Specialized, ensuring that all marketing efforts reflect the company’s mission and values
Qualification
Required
Bachelor's degree in Marketing, Business, or related field; MBA preferred
5 years of experience in retail marketing within the consumer goods or sports industry
Experience in digital marketing platforms, with strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Proven track record of developing successful marketing strategies and campaigns at a global level
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Strong communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders
Deep understanding of retail operations and partnership dynamics
Passion for cycling and an understanding of the customer base
Benefits
PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)
Dental and Vision plan
Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
401(k) Matching up to $5,000 plus company paid retirement plan fees
Profit Sharing Plan
Company paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance program
Sick, Vacation and Paid Holidays
Employee discounts and perk program
Parental Leave
Specialized bike for new baby
Education and events reimbursement
Company
Specialized Bicycle Components
Specialized Bicycle Components is an American brand of bicycles and related products that designs and manufactures bicycles and much more.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
M
Mike Sinyard
Founder & CEO
Kimberly Hilger
Global Strategic Finance Director
Recent News
Ars Technica - All content
2025-09-21
Seattle TechFlash
2025-09-12
Company data provided by crunchbase