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Tulip · 1 month ago

Digital Marketing Manager (Part-time)

United States

Full-time, Part-time

Remote

Mid Level

3+ years exp

Tulip is a company focused on disrupting the retail industry through innovative mobile software solutions. They are seeking a part-time Digital Marketing Manager to lead their digital marketing efforts, including campaign creation, website management, and data analysis to drive growth and engagement.

E-CommerceMobileMobile AppsRetailRetail TechnologySoftware

Responsibilities

Architect Brilliant Campaigns: Be the creative force behind our digital marketing, launching brilliant campaigns across email, social media and paid search that stop the scroll and drive action

Spearhead Smart Targeting: Lead our Account-Based Marketing (ABM) strategy, using cutting-edge tools like 6sense to pinpoint our dream customers and create personalized journeys they can't ignore

Own Our Digital Front Door: Transform our website (built on WordPress) into a dynamic and engaging hub for our community. You'll constantly evolve it with fresh content, new pages, and CRO magic to create an amazing user experience

Be a Data Storyteller: Dive deep into the analytics to uncover the story behind the numbers. You’ll connect the dots between campaign activities and business impact, providing the key insights that fuel our growth

Master the MarTech Playground: Command our marketing technology stack with confidence. You'll use your expertise in marketing automation and other tools to bring your most creative campaign ideas to life

Collaborate Across Departments: Act as the central hub for digital projects, collaborating with our talented content creators, designers, and sales pros to launch cohesive, impactful initiatives that get everyone excited

Qualification

B2B digital marketingMarketing automationAccount-Based MarketingEmail marketingWordPressGoogle AnalyticsData analysisProject managementCreative thinkingCollaboration

Required

A genuine passion for digital marketing and a relentless curiosity to test, learn, and innovate

3+ years of hands-on experience in B2B digital marketing, with a portfolio of creative campaigns you're proud of

A track record of successfully managing multi-channel campaigns, with deep experience in marketing automation and email marketing

Comfort within a modern MarTech playground (marketing automation technology, Jira, Salesforce, WordPress, and Google Analytics)

A love for data and the ability to find the 'why' behind the numbers to make smart, strategic decisions

Stellar project management skills and a creative spirit, all wrapped up with a sharp eye for detail

Preferred

Experience with ABM strategies is a huge plus (especially if you've used 6sense!)

Benefits

Embraced remote culture! Work remotely, permanently, and full-time.

A culture of openness and idea generation.

The opportunity to grow and apply new skills be it hands-on or leadership.

We prioritize diversity, inclusion, and building a community.

Company

Tulip

Glassdoor3.1

Tulip is the world’s largest cloud-based retail customer engagement platform provider, with best-in-class Clienteling and POS capabilities that let retailers realize the full potential of omnichannel commerce.

Founded in 2013

Toronto, Ontario, CAN

51-200 employees