Frida · 1 month ago
Performance Marketing Manager (Amazon Lead)
Miami, FL
Full-time
Onsite
Mid Level
3+ years expFrida is a company dedicated to supporting parents through the challenges of parenting with innovative products. The Performance Marketing Manager will oversee media strategy and execution for Amazon Advertising, driving growth and sales through collaboration with external agencies and performance analytics.
BabyFirst AidHealth CareManufacturingMedical Device
Responsibilities
Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches
Oversee competitive intelligence tools and establish reporting processes to share insights across the organization
Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders
Qualification
Required
3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs
Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
Preferred
Experience in baby brands or CPG is a plus
Benefits
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting.
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
Flexible paid pregnancy and parental leave.
Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts.
Company
Frida
Frida manufactures and sells baby care products, grooming kits, mom products, first-aid, postpartum recovery and delivery kits.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-12-01Acquired
2016-01-01Private Equity
Leadership Team
Eddie Echeverri
Senior Director of Sourcing - Durables
Recent News
2025-08-08
2025-05-17
2025-04-26
Company data provided by crunchbase