Adobe · 1 day ago
Sr. Global Integrated Campaigns Manager - Product Launches
San Jose, CA
Full-time
Hybrid
Senior Level
$140K/yr - $261K/yrAdobe is a company focused on changing the world through digital experiences, providing tools for creativity and customer interaction. They are seeking a Senior Global Integrated Campaigns Manager to design, execute, and optimize global product launches, driving market awareness and demand generation.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Define campaign launch objectives, desired outcomes, and success metrics for each product launch
Assess the scope and requirements of each launch, recommending appropriate tactics and bill of materials to achieve impact
Develop campaign launch plans and tactics in partnership with the channel teams, ensuring alignment with strategic objectives and desired outcomes
Develop marketing plans for launches, incorporating region-specific considerations across Americas, EMEA, and JAPAC
Identify and define target audiences, messaging, and themes to achieve maximum campaign efficiency
Coordinate with program management, messaging, content teams, and agencies to deliver content and creative assets on schedule
Prepare briefs and requirements for channel teams to support digital and event activation plans
Build and maintain timelines for campaign activation, tracking key dates and deliverables
Collaborate with cross-functional teams (Web, Digital, Events, Sales, BDR, and Global Campaigns) to support cross-channel execution
Support localization strategies for international audiences
Track and report on campaign performance, analyzing results against key performance metrics and identifying optimization opportunities
Assist in transitioning launch tactics to evergreen campaigns
Prepare marketing launch plans, including launch overview, objectives, outcomes, key drivers, messaging, content plans, regional considerations, channel activation, timelines, and measurement plans
Maintain launch calendar and timelines, including target audience, key moments, and regional activation plans
Develop channel strategy documentation with input from channel owners, detailing activation tactics, timelines, and anticipated impact
Build messaging and content strategy overviews for each launch, collaborating with messaging, product, and content teams
Establish regular performance reporting cadence, analyzing and summarizing campaign results. Contribute to business reviews when needed
Qualification
Required
Collaborative
Analytical
Strategic thinker
Go-getter
Self-motivated
Exceptional verbal and written communications
Ability to drive strategy from data
Ability to lead through influence
Strong project management skills
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
Founded in 1982
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-09
Chicago Tribune
2026-01-09
Company data provided by crunchbase