B2B Demand Generation Specialist (Events & Webinars) - SF (12-month contract) jobs in United States
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Canva · 1 day ago

B2B Demand Generation Specialist (Events & Webinars) - SF (12-month contract)

positionSan Francisco, CA
timeContract
remoteHybrid
seniorityMid, Senior Level

Canva is redefining how the world experiences design and is seeking a Demand Generation Manager for Events & Webinars. This role involves creating and executing strategies to drive engagement and pipeline growth through events, webinars, and other experiences, while collaborating with various teams to ensure effective lead capture and follow-up.

Artificial Intelligence (AI)Graphic DesignPhoto EditingPublishingSoftwareWeb Design
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Create and run demand strategies for events and webinars — defining audiences, goals, and the impact we want to drive
Design full-journey communications that bring marketing and sales together to deliver thoughtful, consistent experiences
Explore and test new channels, like digital roundtables and podcasts, to reach high-intent audiences in fresh ways
Improve how we capture and route leads, and build simple playbooks that make follow-up easier and more effective
Bring teams together — partnering across Marketing, Sales, Ops, PMM, and Enablement to stay aligned and move quickly
Share clear insights and recommendations, helping teams understand performance and shape future investment

Qualification

B2B demand generationSalesforceEvent platformsMarketing operationsAnalytical mindsetStakeholder managementHighly organizedProactiveSystems-orientedCommunication

Required

You have experience in B2B demand generation, marketing operations, or growth marketing within SaaS or technology companies – preferably with a number of years of experience related to events and/or webinars
You have proven experience building scalable lead capture and routing systems that drive measurable pipeline growth from events/webinars
You have a strong understanding of Salesforce, event platforms (e.g., Goldcast, Splash) and campaign attribution methodologies
You are skilled in partnering with Sales, Enablement, and Data teams to improve follow-up and conversion
You have an analytical mindset with deep comfort in reporting, performance storytelling, and ROI analysis
You have excellent communication and stakeholder management skills, with the ability to translate data into strategic recommendations
You are highly organized, proactive, and systems-oriented — thrives on solving operational challenges to create business impact

Company

Canva

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Canva is an online design and visual communication platform that provides design tools for non-designers.
dateFounded in 2013
location
Sydney, New South Wales, AUS
people-size1001-5000 employees
web-link
http://www.canva.com

H1B Sponsorship

Canva has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
2023 (1)
2022 (3)

Funding

Current Stage
Late Stage
Total Funding
$2.51B
Key Investors
FidelityQuadrant Private EquityStack Capital
2025-08-20Secondary Market
2024-10-31Secondary Market
2024-05-02Secondary Market· $328.51M

Leadership Team

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Melanie Perkins
CEO & Co-founder
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Cameron Adams
Co-founder & Chief Product Officer
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