Solink · 3 days ago
VP of Demand Generation
United States
Full-time
Remote
Director/Executive
$170K/yr - $210K/yr
10+ years expSolink is a company dedicated to transforming video security into real-time operational insights. The Vice President of Demand Generation will lead the global pipeline engine, driving scalable pipeline growth and overseeing a team across various marketing channels to enhance customer engagement and conversion.
AnalyticsBig DataBusiness IntelligenceFraud DetectionRetailSecuritySoftware
No H1B
U.S. Citizen Only
Responsibilities
Build and execute Solink’s global demand generation strategy aligned to revenue targets, pipeline goals, and GTM priorities
Define the investment framework and performance model for demand generation across segments and channels
Partner with Revenue Strategy & Analytics to forecast pipeline outcomes, CAC, and ROI by program and vertical
Lead integrated campaigns across digital, ABM, field, and partner marketing to generate and accelerate qualified pipeline
Oversee enterprise-level motions (Global 2000 targets) and scaled mid-market campaigns
Build predictable lead-to-revenue funnels across all demand channels
Lead and develop a high-performing team of senior managers (Demand Gen, Field Marketing, Marketing Ops, and Digital)
Collaborate with Sales, Product Marketing, and RevOps to ensure seamless lead flow, campaign alignment, and pipeline accountability
Drive enablement and messaging consistency across all marketing touchpoints
Own performance metrics and dashboards for marketing-sourced and influenced pipeline, conversion rates, and ROI
Partner with the Revenue Analytics team to model outcomes and optimize budget allocation by segment and channel
Leverage AI-driven tools for personalization, targeting, and efficiency at scale
Serve as the executive voice of demand generation at Solink—presenting insights, performance trends, and forecasts to the C-suite and Board
Collaborate with Product and Customer Success leadership on lifecycle marketing and expansion initiatives
Qualification
Required
10–15 years in B2B SaaS demand generation, with 5+ years in a senior leadership role
Proven success scaling global pipeline programs and achieving predictable revenue growth
Deep expertise in multi-channel demand generation (digital, ABM, events, content, outbound)
Hands-on experience with HubSpot, Salesforce, and advanced marketing analytics tools
Strong financial acumen—comfortable managing large budgets and modeling ROI
Exceptional leadership, communication, and cross-functional collaboration skills
Candidates must undergo a criminal records check upon hire
Be a Canadian or American Citizen, or eligible to work in Canada or the United States
Be willing to comply with Solink's own security policies and standards
Preferred
Experience in hybrid hardware-software or physical-digital product ecosystems
Familiarity with AI or predictive analytics in marketing automation and targeting
Background in security, SaaS, or multi-location B2B verticals
Benefits
Meaningful equity: Every full-time, permanent employee has a stake in our growth.
Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
Candid culture: Clear expectations, honest feedback, and no politics.
Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
Company
Solink
Solink is a provider of video security and business analytics solutions for companies.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$94.08MKey Investors
Goldman Sachs Asset ManagementOMERS VenturesValor Equity Partners
2023-07-25Series C· $60M
2020-06-26Series B· $16.8M
2019-01-14Series A· $12.28M
Leadership Team
Michael Matta
CEO & Co-Founder
Martin Soukup
Chief Technology Officer
Recent News
2025-11-19
Company data provided by crunchbase