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Pocus · 1 month ago

Content Marketer

San Francisco, CA

Full-time

Onsite

Senior Level

5+ years exp

Pocus is a company focused on supercharging GTM teams through their AI-native prospecting platform. They are seeking a Content Marketer to create impactful content that drives engagement and supports the sales team in converting interest into revenue.

Information TechnologySaaSSalesSales Automation

Growth Opportunities

Responsibilities

Develop a sharp content strategy that is aligned with our business goals

Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)

Create content that doesn't suck—think viral short-form videos, interactive tools you vibe coded, webinars people actually want to attend, and podcasts

Collaborate with our community of 4k+ GTM professionals, customers, and internal subject matter experts to produce unique, compelling, and helpful content

Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh•t, I need this"

Scale the content machine over time by leveraging agencies, freelancers, and AI tools

Build co-marketing partnerships with adjacent companies because we can't revolutionize GTM in a silo

Take risks! Have fun. Stand out! Our brand is magical—boring SEO-stuffed blog posts need not apply

Qualification

Content marketingGTM strategyCreative writingAI tools proficiencyProject managementCommunity engagementHigh performanceCollaboration

Required

5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space

Knowledge and passion for keeping up with the ever-changing GTM landscape

Clear, crisp, and engaging writing style that can make big ideas seem simple

Deeply creative and able to produce original, thought provoking, and on brand content across multiple channels

AI pro that can go beyond 'I use ChatGPT sometimes'—comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools

Distribution-first mindset—think about how content spreads from day one

Organized enough to handle both big-picture strategy and detailed execution without dropping balls

High agency & high performance bar- you like to get things done and can confidently execute without a lot of hand-holding