EvenUp · 15 hours ago
Senior Platform Product Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$155K/yr - $175K/yr
4+ years expEvenUp is on a mission to close the justice gap using technology and AI. As a Senior Platform Product Marketing Manager, you'll be the voice and strategic driver for our platform offerings, partnering across product, engineering, sales, and marketing to define the narrative, develop messaging, and fuel customer and partner adoption.
Artificial Intelligence (AI)LegalLegal TechMachine LearningSoftware
Responsibilities
Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement
Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy
Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences
Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities
Enable Sales & Internal Teams: Creative imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, demos—to empower teams to articulate platform value with confidence and creativity
Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation
Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning
Qualification
Required
4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred
A creative thinker who isn't afraid to experiment with bold ideas, unconventional formats, and new campaign approaches
Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value
Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product and marketing initiatives
Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders
Analytical mindset with comfort using data to validate ideas and measure impact
Ability to thrive in fast-paced, evolving environments with multiple priorities
Skilled at managing multiple priorities in fast-paced, ambiguous environments
Preferred
Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g. public cloud platforms)
Familiarity with developer ecosystems, partner channels, or app marketplaces
Background in enterprise GTM strategies, analyst relations, and field enablement
Experience in Legal Tech, personal injury or adjacent industries — an understanding of how technology is transforming legal workflows is a strong plus
Benefits
Choice of medical, dental, and vision insurance plans for you and your family
Additional insurance coverage options for life, accident, or critical illness
Flexible paid time off, sick leave, short-term and long-term disability
10 US observed holidays, and Canadian statutory holidays by province
A home office stipend
401(k) for US-based employees and RRSP for Canada-based employees
Paid parental leave
A local in-person meet-up program
Hubs in San Francisco and Toronto
Company
EvenUp
EvenUp is the leading AI platform for personal injury law.
201-500 employees
H1B Sponsorship
EvenUp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (2)
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Rami Karabibar
CEO & Co-founder
Annie Viera
Talent Partner
Recent News
n49p.com
2024-03-05
The Information
2024-01-19
2024-01-19
Company data provided by crunchbase