Maneuver Marketing · 1 month ago
Creative Strategist
United States
Full-time
Remote
Senior Level
5+ years expManeuver Marketing is a leading DTC Health & Wellness brand that has achieved significant growth in just five years. As a Creative Strategist, you will drive high-converting, performance-driven assets for the brand, focusing on customer acquisition through innovative content across multiple platforms.
E-CommerceMarketingTraining
Responsibilities
Conduct In-Depth Visual Research
Dive into market trends, competitor strategies, and customer insights using diverse resources like forums, social media feeds, Google trends, and ad spy tools
Distil findings to inform innovative, high-performing creative strategies that resonate with our target demographic
Execute a Strategic Creative Testing Process
Implement top-performing direct response creative elements within our account, including formats, hooks, and angles
Develop and test new concepts by segmenting production schedules, optimizing successful elements and continuously introducing fresh ideas
Collaborate across teams to refine and scale high-performing concepts
Plan for Every Stage of the Customer Journey
Design creatives tailored to each stage of the customer journey, from awareness (ToFu) to conversion (BoFu) and beyond
Craft concepts that resonate at each stage, such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent
Create Engaging, Viral Content
Develop ads with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create viral, shareable content
Identify emerging trends and integrate them into both static and video content to drive brand visibility and emotional connection
Optimize Conversion Levers
Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates
Conduct A/B testing on key design elements like CTAs, proof points, and pricing tables, applying rapid-testing insights to improve overall conversion and user experience
How You’ll Succeed
Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions
Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio
Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests
Qualification
Required
5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data
Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions
Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals
Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics
A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives
Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated
Company
Maneuver Marketing
Maneuver Marketing is a natural supplement eCommerce brand.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Sant Qiu
Founder
Recent News
The Business Times
2024-11-30
2024-11-12
2023-12-23
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