GreenTomatoMedia · 1 month ago
Head of User Acquisition
United States
Full-time
Remote
Lead/Staff, Director/Executive
4+ years expGreenTomatoMedia is one of the world's leading party game app publishers with millions of active users across the world. They are seeking a Head of User Acquisition to take full ownership of global acquisition strategies for their portfolio of iOS and Android apps and games, driving ambitious growth targets and scaling the user base.
AppsPublishingSEOVideo
Responsibilities
Develop and own comprehensive global acquisition strategies for our portfolio of iOS and Android apps and games, aligning with ambitious growth targets
Lead App Store Optimization efforts, including keyword research and store listing optimization, to improve visibility, conversion rates, and organic growth across all titles
Oversee and scale paid acquisition campaigns across various channels, including social, influencer, direct ad networks, and other emerging channels
Lead, mentor, and expand a team of acquisition specialists, fostering a culture of continuous learning, experimentation, and data-driven decision-making
Guiding the team, champion a rigorous A/B testing framework across all acquisition channels to drive performance and uncover growth opportunities
Set and ensure tracking of key performance indicators, including CPI, CPA, ROAS, LTV, and retention rates to guide strategic adjustments
Manage and allocate the acquisition budget at a macro level, ensuring optimal resource distribution across titles, geos, and channels
Collaborate closely with Product, Design, and Monetization teams to align acquisition strategies with overall business objectives, product roadmaps, and cohesive user experiences
Stay up-to-date with industry trends, platform changes, algorithmic updates, and competitor strategies to reach a competitive edge
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
4+ years of experience in mobile user acquisition, with a significant portion in a leadership or senior management role, preferably within the mobile app publishing industry
Demonstrable track record of successfully scaling user bases and achieving significant ROI on acquisition spend
Expertise in ASO tools and best practices
In-depth knowledge and hands-on experience with various paid acquisition platforms (e.g., Apple Search Ads, Google Ads, Meta Ads Manager, TikTok Ads) and ad networks
Proficiency with mobile attribution and analytics platforms (e.g., Adjust, AppsFlyer, Branch)
Strong understanding of influencer marketing strategies and experience managing influencer campaigns
Excellent analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies
Experience in building, leading, and mentoring a high-performing team
Strong communication, interpersonal, and presentation skills
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Preferred
Master's degree is a plus
Preference for candidates based in Asia
Benefits
Generous vacation and flexible time off
Parental leave – 2 months fully paid
Team culture – virtual events, welcome dinners, Friday cheers
Career growth – annual salary reviews each January and opportunities to take on bigger roles
Company
GreenTomatoMedia
📱 Mobile Apps & Games Our mobile team is made of product wizards, marketing rockstars, creative masters, data gurus & business gladiators working on one common goal - Entertaining the world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase