Whatnot · 1 week ago
Head of Consumer PR
San Francisco, CA
Full-time
Hybrid
Director/Executive
$230K/yr - $285K/yr
12+ years expWhatnot is the largest live shopping platform in North America and Europe, redefining e-commerce by blending community, shopping, and entertainment. The Head of Consumer PR will lead global communications strategy to build awareness and drive adoption, focusing on storytelling that highlights the platform's innovation and leadership in live commerce.
CollectiblesE-CommerceInformation TechnologyMarketplaceTrading Platform
Responsibilities
Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format
Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping
Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences
Qualification
Required
12+ years of PR experience
Deep experience shaping consumer narratives for fast-moving consumer brands, ideally within tech, entertainment, marketplace, or creator-driven industries
Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new
Exceptional writing and storytelling skills, with the ability to turn data, insights, and launches into compelling stories
Proven track record leading comms-driven campaigns that drive awareness, adoption, and cultural relevance
Strategic thinker with strong execution skills: you move quickly, stay organized, and know how to deliver impact in a fast-changing environment
Low ego and high ownership: you're comfortable getting in the weeds and producing results as part of a small, hands-on team
Curiosity and creativity: you look for new ways to tell stories and challenge traditional approaches to PR
You are a problem solver with strong leadership skills and people management experience
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work
Company
Whatnot
Whatnot is a livestream shopping platform for buying and selling products.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$974.7MKey Investors
CapitalGY Combinator Continuity FundAndreessen Horowitz
2025-10-28Series F· $225M
2025-01-08Series E· $265M
2022-07-21Series D· $260M
Leadership Team
Jeff Chang
Director of Engineering, Head of Growth
Recent News
redpoint.com
2026-01-09
Global Cosmetics News
2025-12-31
2025-12-26
Company data provided by crunchbase