Whatnot · 4 days ago
Marketing Lead, Sports
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$170K/yr - $230K/yr
8+ years expWhatnot is the largest live shopping platform in North America and Europe, redefining e-commerce by blending community, shopping, and entertainment. As the Marketing Lead for Sports Cards & Memorabilia, you will define marketing strategies, manage high-performing teams, and drive customer acquisition and retention in this key category.
CollectiblesE-CommerceInformation TechnologyMarketplaceTrading Platform
Responsibilities
Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of our company goals
Own the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show
Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partners
Manage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events that generate community buzz & grow demand
Is responsible for monitoring, understanding and reporting out on demand-side performance as well as measuring the efficacy of the work that moves these metrics
Qualification
Required
8+ years of marketing experience in a fast-paced environment
8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIs
Expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the business
Owned IRL and event experiences as part of marketing responsibilities with proven track records of tying them to business impact
Experience and an interest in working directly with influencers, creators & other industry partners within the sports card space
Immersed in internet culture & deeply entrenched in how to market to communities
Problem solver with strong program management skills, people management experience and can lead a high-performing team
Highly proficient with storytelling using data, inclusive of being able to use data analytics tools to pull together the data needed
Experience at a high-growth startup, marketplace, or creator-focused platform
Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work
Company
Whatnot
Whatnot is a livestream shopping platform for buying and selling products.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$974.7MKey Investors
CapitalGY Combinator Continuity FundAndreessen Horowitz
2025-10-28Series F· $225M
2025-01-08Series E· $265M
2022-07-21Series D· $260M
Leadership Team
Jeff Chang
Director of Engineering, Head of Growth
Recent News
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2026-01-09
Global Cosmetics News
2025-12-31
2025-12-26
Company data provided by crunchbase