Publicis Digital Experience · 3 days ago
Director, Retail Search
Detroit, MI
Full-time
Hybrid
Director/Executive
$120K/yr - $155K/yrPublicis Digital Experience is a division of Publicis Groupe focused on enhancing brand experiences through technology and creativity. The Director, Retail Search will lead the retail search practice, managing clients' paid search investments across major retail media platforms and guiding a team to achieve optimal results.
Marketing & Advertising
Responsibilities
Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) - including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always-on and seasonal), keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting
Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix
Lead the current team of hands-to-keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry
Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process
Maintain existing relationships with key retail media networks, search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms
Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders
Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients
Qualification
Required
Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company
Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization
Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo
Dynamic, empathetic leader with seasoned team management and mentoring skills
Ambitious self-starter who takes ownership of and great pride in his/her work
Creative and strategic thinker who gets excited about taking on and solving complex challenges
Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
Doer (v. a talker) with a 'roll up your sleeves and figure it out' mentality
Adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations
Preferred
Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred - as your team will be seeking guidance, expertise and mentorship in this area - but not required
Experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
Company data provided by crunchbase