WS Development · 4 hours ago
Marketing Manager, MarketStreet
Lynnfield, MA
Full-time
Onsite
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expWS Development is a company focused on creating exceptional real estate projects. The Marketing Manager will lead the development of innovative marketing strategies, manage brand strategy, and oversee various marketing campaigns to enhance the visibility and engagement of MarketStreet.
Real Estate
Responsibilities
Creates, develops, and implements an annual marketing plan
Frequently reviews and understands center sales and traffic trends and implements reporting strategy
Creates, plans, and orchestrates multiple events per month from conception, to contract negotiation through execution
Oversees public relations for the property; is responsible for working with the contracted PR Firm to compose engaging press releases and materials in addition to working with influencers and maintaining great relationships with local and regional writers
Maintains and manages website presence, email list, and social channels with a focus on Instagram; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant
Works in partnership with the WS Loyalty and Corporate Marketing teams to drive acquisition and engagement within MarketStreet's newly launched loyalty program, •MarketStreet Insider•, via compelling marketing campaigns and sales-driving initiatives
Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
Responsible for managing the local production and use of on/off site collateral material and distribution
Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-ups, sponsorships and brand partnerships
Prepares, reviews and understands marketing budget, financial and various related reports
Participates in tenant manager meetings, staff meetings and other relevant management meetings, as necessary
Is a community ambassador and maintains excellent relationships with local organizations and Town officials in collaboration with the GM
Qualification
Required
BS in Marketing/Business Administration or similar field and at least 5 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations
Excellent oral, written, organizational, interpersonal skills
Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant contact, Sweet IQ, Wordpress)
Preferred
Retail experience is preferred, not required
Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required
Benefits
Annual bonus program
Company
WS Development
WS Development is a commercial real estate firm providing property management services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Smookler
Chief Financial Officer
Craig Kapilow
Vice President, Brand Partnerships
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