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Carvana · 1 month ago

Analytics Lead, Quantitative Marketing

Tempe, AZ

Full-time

Onsite

Senior Level

5+ years exp

Carvana is changing the way people buy and sell cars, becoming the fastest-growing automotive retailer in history. The Analytics Lead will design and scale digital marketing strategies to drive buyer demand and retention, leveraging data-driven insights to impact wholesale business metrics.

AutomotiveAutonomous VehiclesE-Commerce

No H1B

Responsibilities

Build automation in our marketing channels to drive consumer demand for the business

Understand and optimize the precise mechanics and data underpinning each of our marketing channels, particularly the digital ones

Analyze large data sets in SQL, Python or similar tools to actively monitor campaign performance and identify opportunities for top-line growth and/or efficiency gains

Collaborate with the Brand and Data Science teams to ensure alignment with Carvana’s creative strategy and leverage our internal analytical capabilities

Define and evangelize demand and retention strategy and objectives with product and ops leaders

Create and execute the buyer roadmap with measurable quarter-over-quarter impact

Run competitive analyses to place smart bets and out-innovate incumbents

Review customer flows and redesign for an AI-first future

Analyze user behaviors, run experiments, and size/prioritize opportunities that materially move metrics

Write clear briefs and requirements that align teams on 'what' and 'why.'

Regularly share performance and strategy updates with leadership and stakeholders

Qualification

SQLData analysisDigital marketingLookerTableauProject managementCuriosityCommunicationCollaborationCreativity

Required

Undergraduate degree in Statistics, Economics, Math, Econometrics, Analytics, or similar field with a strong academic record; graduate degree preferred

Experience using SQL and a visualization tool such as Looker, Tableau, or other

Experience at a high-growth or large-scale company

Strong data skills and outcome-oriented decision making

Ability to translate technical concepts for non-technical audiences

Excellent communication and project management across cross-functional projects

Experience with split-testing design and interpretation

Curiosity, creativity, and a strong strategic problem solving sense - you know how to create strategic plans and you can back it up with data

Hands-on mindset and a willingness to roll up your sleeves

A collaborative, positive outlook with humility and humor

Openness to feedback from all people and parts of the company