Braze Retention Marketing Manager jobs in United States
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CrucialPoint · 1 month ago

Braze Retention Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$30/hr - $45/hr
date3+ years exp

CrucialPoint is seeking an experienced Braze Retention Marketing Manager to join our team and lead the technical execution of sophisticated email, push, and in-app messaging campaigns. This role blends strategic thinking with deep technical expertise in Braze and other enterprise level ESPs, ensuring our clients’ lifecycle marketing programs are flawlessly built, data-driven, and performance-optimized.

CRMEmail MarketingMarketing

Responsibilities

Architect and execute customer lifecycle campaigns across Braze (email, SMS, in-app, and push)
Develop and manage data integrations between Braze and client CRMs, CDPs, or analytics tools
Design complex user journeys using Liquid logic, segmentation, and event triggers
Collaborate with strategists and creatives to translate campaign ideas into technically sound executions
Ensure deliverability best practices, including IP warming, domain authentication (SPF, DKIM, DMARC), and list hygiene
Analyze campaign performance and generate actionable insights to optimize engagement and conversion
Stay current on all product updates, integrations, and emerging marketing technology trends

Qualification

BrazeEmail marketingLifecycle marketingLiquid scriptingSegmentation logicData integrationsHTML/CSSJavaScriptA/B testingAnalytics dashboardsSQLProblem-solvingCommunication skillsCollaboration skills

Required

Must have 2+ years of experience working with Braze
3+ years of experience in email or lifecycle marketing, preferably in an agency environment
Proven experience with Braze Canvas, Liquid scripting, and advanced segmentation logic
Working knowledge of HTML/CSS for email templates and JavaScript for dynamic personalization (a plus)
Understanding of data flows and APIs between marketing platforms and CRMs
Experience with A/B testing, deliverability optimization, and analytics dashboards
Strong problem-solving and documentation skills
Excellent communication and collaboration abilities across technical and creative teams

Preferred

Familiarity with other ESPs or marketing automation platforms (e.g., Klaviyo, SFMC, Eloqua)
Moderate understanding of SQL for audience queries

Company

CrucialPoint

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CrucialPoint specializes in email and SMS retention marketing, offering full-service email marketing and CRM services.
dateFounded in 2019
location
Sandy, Utah, USA
people-size11-50 employees
web-link
https://crucialpointagency.com

Funding

Current Stage
Early Stage

Leadership Team

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Brian Campbell
Founder & CEO
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Leah Leaves
Fractional COO for Booming Email Marketing Agency for E-commerce Brands
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Company data provided by crunchbase