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Ovative Group · 2 weeks ago

Senior Manager, Affiliate Marketing

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$111K/yr - $186K/yr

6+ years exp

Ovative Group is an independent media, measurement, and creative firm that helps brands transform their marketing programs. The Senior Manager, Affiliate Marketing will lead affiliate strategies, manage client relationships, and develop team members while focusing on optimizing paid media to drive enterprise impact.

ConsultingConsumer GoodsLegalRetail

Culture & Values

H1B Sponsor Likely

Responsibilities

Act as a subject matter expert in Affiliate and performance-driven creator programs, by continually evolving Ovative’s approach to best practices, managing planning and execution tools, and staying on top of emerging trends

Develop and drive forward Affiliate strategies and roadmaps aligned with client program and enterprise-level growth goals

Lead forward-thinking team strategies within the client mix in partnership with other team members

Support audit and acquisition efforts across the portfolio

Have a pulse on best-in-class commissioning, conversion-optimized content approaches, creator affiliate structures, and incentive models

Partner with Influencer, Social, and Creative teams to build full-funnel affiliate + creator roadmaps, integrating creator content to drive measurable enterprise impact

Lead day-to-day management and optimization of Affiliate marketing campaigns with exceptional execution, including: Planning, prioritization, and execution of campaign and roadmap tactics

Strategic partner identification, recruitment, activation, and optimization

Analyzing program performance, defining actionable insights, and leading the team on strategic next steps

Hold teams accountable to best practices when managing publisher agreements, billings, transaction inquiries, and compliance

Lead and execute on testing roadmap ideation, planning, and management

Lead performance creator campaign planning, including creator recruitment, commission/incentive modeling, promotional calendar alignment, and content optimization for conversion

Guide cross-functional teams in creator briefing, content review, and iterative optimization based on channel performance and enterprise-level KPIs

Create proactive communications and POVs for internal teams and clients regarding Affiliate & Influencer opportunities and other digital media topics

Partner with our in-house measurement team to develop industry-leading measurement capabilities

Serve as a key strategic partner to foster strategic relationships with key publishers and tools that pull the channel forward

Own, manage, and grow the overall relationship and performance of some of Ovative Group’s largest clients

Lead development and delivery of client-facing solutions, including: Clearly defining program objectives, tactics, and KPIs

Developing and delivering clear and strategic client communication

Building strategies for clients and leading tactical planning and execution

Work collaboratively with the Client Services team to proactively identify and support key opportunities and challenges at the program and enterprise level

Effectively manage and grow client relationships and establish trust and credibility

Effectively influence client stakeholders to evolve strategies and measurement approaches to drive enterprise impact through the affiliate channel

Develop team members through trainings, SME development, and support

Partner with Influencer leadership to create joint training programs that develop SME capabilities across both Affiliate and Creator teams

Model cross-channel collaboration, ensuring teams understand the role of creators in affiliate diversification, revenue growth, and enterprise impact

Support staffing strategy and help recruit, train, and manage new Ovative team members

Foster a culture of open communication and 360-degree feedback

Inspire your team and direct reports to reach their quarterly, annual, and long-term goals

Qualification

Affiliate marketingInfluencer marketingPerformance media managementData storytellingDigital agency experienceAttribution platformsClient relationship managementTeam leadershipCommunication skillsTime management

Required

6+ years of relevant experience within affiliate marketing with some experience in Influencer marketing

3+ years of experience and proven success record directly leading and supporting multiple team members

Proficient in common Affiliate and Influencer tracking platforms, such as Impact, LTK, ShopMy; experience with influencer sourcing platforms such as Sprout Social, Creator IQ is preferred

Proven track record of success driving strong positive results through affiliate marketing programs

Strong communication and time management skills

Ability to tell a story with data

Direct responsibility for enterprise-level affiliate marketing programs

Strong digital agency experience or experience as a digital lead on the client side

Subject matter expertise with affiliate marketing networks and tools

Strong knowledge of attribution platforms and a proven track record of converting data sets into actionable insights

Preferred

Experience with influencer sourcing platforms such as Sprout Social, Creator IQ

Benefits

Access to all office spaces in MSP, NYC, and CHI

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

Flexible paid vacation policy

401k match program

Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data plan

Sabbatical program

Charitable giving via our time and a financial match program

Shenanigan’s Day

Company

Ovative Group

Glassdoor4.1

Digital strategy consultants serving the retail and consumer packaged goods industry

Founded in 2009

Minneapolis, Minnesota, USA

501-1000 employees

http://www.ovative.com

H1B Sponsorship

Ovative Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (2)

2022 (3)