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That 1 Detailer · 1 month ago

Digital Marketing Manager | Branding & Organic Growth Focus

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $72K/yr

that1detailer is a fast-moving marketing department seeking a Marketing Manager to lead branding and organic growth initiatives. The role involves managing a marketing team, controlling brand-related work, and launching new brands while contributing to affiliate marketing and overall revenue generation efforts.

Information Technology & Services

Responsibilities

Control all brand-related work: You will be the final checkpoint for all marketing materials, ensuring everything that goes out is on-brand, high-quality, and aligned with our strategic objectives

Own the brand voice: Define and maintain our brand voice across all channels, from ad copy to social media captions to customer communications

Launch and manage organic for T1D and MACH-10: Develop and execute the organic social media strategy for our primary service brand (T1D) and our new ecommerce product line (MACH-10)

Build a content engine: Work with our video editor and field staff to produce a continuous flow of high-quality, on-brand content

Launch and manage our affiliate marketing channel: Build our affiliate program for MACH-10 from the ground up, from recruiting and onboarding affiliates to creating promotional materials and tracking performance

Manage other marketing team members: Act as a project manager for the marketing team, assigning tasks, setting deadlines, and ensuring all projects are on track

Step in when necessary: Be prepared to roll up your sleeves and support the team with hands-on execution when needed

Continue to build the team: As we grow, you will be responsible for hiring, training, and mentoring new members of the marketing team

Paid advertising campaigns

Website optimization and SEO

New product launches

And much more!