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Redwood Credit Union · 1 month ago

Market Analytics Analyst II

Napa, California

Full-time

Onsite

Mid Level

$38/hr - $50/hr

3+ years exp

Redwood Credit Union is looking for a Market Analytics Analyst II, who will be responsible for analyzing data, Member demographics and behavior that results in actionable insights to support internal objectives, product development, and market penetration. The role involves developing segmentation strategies, conducting competitive and market research, and providing detailed reports and recommendations to support the organization's goals.

Finance

Growth Opportunities

No H1B

Responsibilities

Convert data into useful insights used to drive decision making. Use the data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences. Provide regular reporting and analysis and provide recommendations

Develop segmentation strategies to contribute to the expansion of relationships

Proactively identify opportunities for income generation

Provide information from the data warehouse and/or MCIF and/or work with other departments/vendors to retrieve, review, analyze and communicate key data, results, trends, and implications

Provide market share data and analysis

Collect and analyze data on Member demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand

Work with Marketing and Communications/PR Department staff to assist with pre and post data and results analysis for marketing campaigns to determine effectiveness and Return on Investment (ROI), including developing ROI templates. Review regional and national economic data, prior promotional results and suggest strategies for enhanced target marketing and results

Utilize the data warehouse and/or MCIF and other data to perform market, competitive, product and channel research. Conduct research and collect data for planning initiatives. Provide analysis, summary comments and recommendations; effectively communicate this information

Prepare reports of findings, illustrating data graphically when appropriate, and translate complex findings into written text that includes analysis, insights, implications, and recommendations

Seek and provide information to help the Credit Union determine its position in the marketplace

Work with the Credit Union’s Information Technology department to ensure proper data maintenance, uploads, and security

Provide support on a variety of projects, events, and efforts

Provide excellent service to Members, Officials, management, staff, vendors, and community contacts and ensures positive relationships with a diverse group of people

Support management and staff with written/verbal communications and provide reports that include strategic and tactical recommendations to ensure effective results, to include using predictive analytics and tools that aid in targeting

Participate as a team player in the Market Analytics department and across the organization

Take active role in community events and contribute to local area non-profits via volunteerism, expert knowledge sharing, and serve as an ambassador in the community on behalf of RCU

Act as key resource to support market research efforts to include running reports and analyzing data to make recommendations. Resources include Callahan, S&P, CUNA, or other sources that include economic or competitor data, Member surveys, focus groups or other quantitative and qualitative research needed by the organization

May conduct other surveys of the membership and potential Members, including working with the Credit Union’s Digital Experience department to place surveys on the company website, communicating to staff, tracking, and reporting results

May provide analysis and reports as requested to support ALCO

Provide support to Credit Union advocacy efforts by providing research, analysis, reports, and communication

Follow policies and procedures; report changes as needed

Stay up to date by attending training, reviewing professional publications, monitoring industry statistics, following trends, interfacing with vendors/business partners, networking and maintaining professional relationships to enhance technical knowledge

Qualification

Data warehouseSQLPythonTableauPredictive modelingStatistical packagesData miningResearch skillsCommunication skillsOrganizational skills

Required

Advanced knowledge of a data warehouse, MCIF, Customer Relationship Management or similar database systems

Experience working with large datasets

Ability to query, aggregate, and manipulate data using SQL and/or Python

Analytical aptitude to explain why through data

Able to analyze, describe, and explore Member behavior

Knowledge of statistical packages and/or data mining applications

Knowledge of survey methods, tools, resources, and techniques

Translate business requirements into technical solutions

Proficient in computer skills including Word, Excel, PowerPoint, mapping software and MCIF systems or similar database systems

Excellent organizational skills and ability to prioritize and successfully manage multiple tasks and deadlines simultaneously

Ability to analyze situations and make recommendations

Ability to effectively research, analyze and report data

Strong communication skills, including verbal, written and presentation skills

Ability to establish and maintain effective working relationships with a diverse group of people

The ideal candidate has a combination of education and experience equivalent to a bachelor's degree in economics, business administration, data analysis, math, statistics or similar, plus a minimum of three years of related experience

Preferred

Reporting experience through SQL, Tableau, Python preferred

Experience with Python preferred

Predictive modeling experience a plus

Benefits

Competitive medical, dental, and vision insurance, mental health offerings

Employee performance incentive plan

Salary Advancement– Merit increase based on performance

401(k) program with employer match

Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU employees are eligible for a .75% discount off RCU standard collateral auto loans

RCU employees are eligible for a 1% discount on all recreational or boat loan products

2% discount off Visas and LOC Loans through RCU

0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.

0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.

0% interest on garment, fitness, or home office equipment loan of up to $500

100% financing for employee purchased homes!