LearnWorlds · 2 months ago
VP of Product Marketing (Remote, Europe & US East Coast)
United States
Full-time
Remote
Director/Executive
6+ years expLearnWorlds is a profitable, product-led SaaS company that helps creators and organizations develop scalable learning experiences. The VP of Product Marketing will lead the Product Marketing organization, connecting product, marketing, and customer experience to drive growth and ensure the successful launch and adoption of products.
E-CommerceE-LearningEdTechEducation
Responsibilities
You and your team will own the full Product Marketing engine — You will build and own the GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales-assist
You'll build the systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous and evolving GTM orchestration
Re-define and evolve LearnWorlds' category story and positioning across creators, training businesses, and enterprises
Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer
Ensure consistency across campaigns, website, and content through collaboration with the Chief Marketing Officer
Align customer education and in-product messaging with the VP of Customer Experience, so the story carries from first impression to long-term success
Build a predictable GTM system — tiered launch models, playbooks, and post-launch adoption tracking
Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement
Maintain a steady product comms rhythm: feature announcements, newsletters, webinars, and "You Ask, We Deliver" updates
Turn launches into learning cycles that refine messaging, adoption tactics, and internal collaboration through varied communication channels
Chair the Pricing Committee with the Chief Product Officer, Chief Marketing Officer, VP of Sales, and VP of Customer Experience to drive packaging and monetization strategy
Lead pricing research, tests, plan redesigns, and add-on evaluations across tiers and business models
Build a pricing journey conducive to PLG growth, balancing cost increases with feature access
Align value communication across Product, Sales, and Customer Experience to ensure pricing clarity and trust
Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion
Collaborate with Product and Customer Experience to align in-app experiences, lifecycle messaging, and educational content
Use data to identify friction points and design interventions that increase retention and feature engagement
Organize customer persona data collection efforts across teams and support innovative personalization pathing throughout the customer journey
Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring
Deliver concise insights that inform roadmap, GTM priorities, and messaging
Share learnings across leadership e.g. a recurring State of the Market & Customer readout
Gradually seed a lightweight Analyst Relations motion as LearnWorlds expands its category presence
Partner with Product to research and evaluate new market opportunities, integrations, and feature directions
Use market sizing, interviews, and competitive analysis to assess potential impact before development begins
Maintain a living Market Opportunities Backlog that connects customer demand to product strategy
Ensure roadmap decisions are guided by evidence — real data, not intuition alone
Co-lead the growth of LearnWorlds' AI-driven Signals Ecosystem — an intelligence layer that connects product data, customer behavior, and market insights
Collaborate with the Chief Product Officer, Chief Marketing Officer, VP of Sales and VP of Customer Experience to design how AI enhances visibility, speed, and decision-making across teams
Partner with Product and Engineering to build custom GPTs (or relevant AI services) that assist with positioning, pricing scenarios, and enablement drafts while maintaining brand accuracy and human judgment
Guide governance, quality loops, and feedback systems that make AI a dependable, evolving asset
Over time, turn this Signals Ecosystem into a strategic advantage — a shared intelligence framework that helps LearnWorlds learn faster, decide smarter, and act sooner
Equip Sales, Customer Experience, and Partnerships with concise, persuasive materials — talk tracks, ROI stories, competitive proof, and demos
Ensure internal consistency in how we enable and align teams — and external adaptability in how we communicate and sell across segments and regions. Measure success through higher win rates and expansion ARR
Connect enablement efforts with lifecycle insights for a unified customer experience
Build a Product Marketing organization defined by clarity, focus, and measurable outcomes. There is already a team with 6 eager to learn and passionate PMMs
Provide direction, context, and accountability — allowing PMMs to own their domains with autonomy
Foster a culture rooted in writing, data, and iteration; protect focus time for deep work
Develop both the craft and careers of your PMMs, ensuring they have space to grow and make their work visible
Qualification
Required
6+ years in B2B SaaS Product Marketing — including at least 4 years in leading and growing PMM teams
Proven track record of moving monetization, adoption, retention, win-rate at multi-product PLG + sales-led companies
Ability to lead by writing, by structuring, by removing noise
Experience building teams that think deeply, act fast, and understand why their work matters
Steered product narratives, pricing decisions, and GTM motions that moved real metrics — adoption, conversion, retention, ARR
Ability to read data without drowning in it, spotting patterns, sizing opportunities, and turning numbers into direction
Ability to explain complex ideas simply and teach others to do the same
Think in frameworks and playbooks, building structures that make great work easier to repeat
Hands-on with AI tools for leverage, understanding how intelligence compounds over time
Ability to bring product sense to marketing and marketing sense to product
Curious, practical, thoughtful mindset focused on outcomes, sharing context, writing it down, and keeping improving the system
Preferred
Experience in e-learning, creator platforms, or customer education
Exposure to multi-product SaaS ecosystems
Comfort with tools that blend AI, automation, analytics, and storytelling
Benefits
Private life and health insurance plan
Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
Your personal annual training budget
An annual home office allowance to set up your personal space
Company laptop
23 days of paid time off
3 early summer Fridays in July and August
A free LearnWorlds School to build and sell your own courses
Work in one of the globally top 5 e-learning courses platform
An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
Annual company retreats (see the video of our latest retreat)
Company
LearnWorlds
Create and sell online courses, all-in-one
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$33.12MKey Investors
Insight PartnersMarathon Venture Capital
2021-07-15Series A· $32M
2019-07-23Seed· $1.12M
Leadership Team
Panos Siozos
CEO
Recent News
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