12th Tribe · 2 months ago
CRM & Loyalty Manager
Santa Monica, CA
Full-time
Hybrid
Mid Level
3+ years exp12th Tribe is seeking a data-driven and creative CRM & Loyalty Manager to oversee the customer lifecycle and enhance customer loyalty. This role involves developing and executing CRM strategies, managing customer lifecycle campaigns, and collaborating with various teams to optimize retention and customer lifetime value.
E-CommerceFashionWomen's
Responsibilities
Develop and execute CRM strategies that increase customer retention, repeat purchase rate, and overall LTV
Manage end-to-end customer lifecycle campaigns, from onboarding to re-engagement
Partner with performance marketing and e-commerce teams to ensure consistent messaging across all touchpoints
Build automated and campaign sends in Klaviyo and Attentive, optimizing for engagement, conversion, and deliverability
Collaborate with creative and merchandising teams on storytelling, product segmentation, and seasonal messaging
Manage push notifications and in-app engagement through Tapcart to drive mobile conversions
Assist in developing and executing the brand’s loyalty program strategy—structure, tiering, rewards, and communications
Partner with vendors and internal teams to integrate loyalty seamlessly across Shopify and marketing channels
Analyze performance and customer feedback to evolve the program for higher participation and ROI
Build customer segments for personalized communications based on behavior, purchase history, and predicted LTV
Manage our agency to report on CRM KPIs (retention, churn, repeat rate, AOV, LTV, email/SMS revenue contribution)
Collaborate to identify opportunities for improved targeting and automation
Qualification
Required
3+ years of experience in CRM, email, SMS, or loyalty marketing—ideally in a DTC or eCommerce environment
Experience in fashion or beauty is required
Hands-on experience with Shopify, Klaviyo, Attentive, Tapcart, and loyalty platforms (e.g., LoyaltyLion, Smile.io, Yotpo)
Strong understanding of customer segmentation, automation, and data-driven marketing
Excellent project management and cross-functional collaboration skills
Passion for fashion, lifestyle, or consumer brands with a strong brand voice
Experience with A/B testing, GA4, or attribution platforms (e.g., Triple Whale, Northbeam)
Background in app engagement or push notification strategy
Preferred
Strong creative sensibility and copywriting experience for CRM campaigns
Company
12th Tribe
12TH TRIBE is an e-commerce site that offers clothes and accessories for women.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Demi Marchese
CEO
Recent News
Company data provided by crunchbase