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Simetrik · 5 months ago

Demand Generation Manager SOLA/NOLA - BRAZIL

United States

Full-time

Remote

Senior Level

5+ years exp

Simetrik is a company focused on integrated marketing campaigns across Latin America. They are seeking a Demand Generation Manager to plan and execute campaigns that drive awareness and engagement, collaborating with global teams and local stakeholders.

Data ManagementFinancial ServicesFinTechMarketing AutomationPaymentsSoftware

Responsibilities

Build and coordinate multi-touch campaigns across channels including:

Paid media (SEM, GEO, display, social)

ABM programs

SEO/digital acquisition

Webinars and virtual events

Partner with the Global Demand Generation team to execute and report on campaign performance

Coordinate with Sales on outbound plays (e.g., cold sequences), ensuring account alignment and follow-up strategy

Coordinate campaign strategy and execution across stakeholders:

LATAM Marketing team (DGM): lead planning, account alignment, and oversee campaign results

Global Demand Gen: collaborate on execution and reporting

Agencies: manage creative, paid, and digital execution for events and brand campaigns

Partner with Revenue Operations, Product Marketing, Enablement, and Sales to ensure campaigns align with business goals and sales priorities

Work with the Marketing Director of Latam and CMO to localize content, messaging, and campaign assets to resonate with both Portuguese- and Spanish-speaking audiences

Work with Product Marketing to develop and pitch regionally relevant narratives while aligning with Simetrik’s global positioning

Ensure readiness of localized materials including landing pages, case studies, decks, and playbooks

Own regional marketing for events (digital and in-person), from planning to execution and results tracking

Collaborate with agencies and Director of Marketing on major presentation campaigns to enhance brand presence and leadership in the LATAM fintech ecosystem

Qualification

B2B demand generationDigital marketingIntegrated campaign managementMarketing automation toolsMarketing analyticsProject managementFluency in EnglishFluency in PortugueseFluency in SpanishCommunicationCollaboration skills