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CNH · 2 weeks ago

Head of Digital Strategy & Performance Marketing

Oak Brook, IL

Full-time

Hybrid

Director/Executive

$181K/yr - $241K/yr

12+ years exp

CNH is a company focused on innovation and sustainability in agriculture and construction. The Head of Digital Strategy & Performance Marketing is responsible for leading the digital marketing strategy and performance optimization across all brands, driving measurable business growth through data-driven digital marketing excellence.

IndustrialMachinery ManufacturingManufacturing

Responsibilities

Strategic Digital Leadership & Vision

Website Leadership & Digital Properties Management

Performance Marketing Excellence

SEO/SEM Leadership & Search Innovation

Analytics, Attribution & Revenue Impact

Digital Communications & Brand Integration

Team Leadership & Organizational Development

Qualification

B2B digital marketingPerformance marketingAI applications in marketingSEO/SEM strategiesDigital analyticsMarketing technology stackE-commerce experienceGlobal digital strategyChange managementExecutive presenceGlobal coordinationFast-paced innovationTeam leadershipCross-functional collaboration

Required

Bachelor's degree in Marketing, Business, Digital Marketing, or related field; MBA or advanced degree preferred

Minimum 12-15 years of progressive experience in digital marketing, with at least 7 years in senior leadership roles

Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios and global operations

Demonstrated success managing multi-million dollar digital marketing budgets with measurable ROI optimization

Track record leading digital transformation initiatives and implementing advanced marketing technologies

Deep expertise in performance marketing across all digital channels with proven ability to optimize campaigns for ROI and business impact

Comprehensive experience owning and optimizing complex B2B websites for user experience, conversion, and business performance

Advanced knowledge of AI applications in marketing including personalization, automation, content optimization, and Answer Engine Optimization

Sophisticated understanding of digital analytics, attribution modeling, and marketing mix optimization

Proven expertise in both organic and paid search strategies with understanding of evolving search landscape

Deep understanding of complex B2B sales cycles, dealer networks, and multi-stakeholder decision-making processes in agriculture and construction industries

Experience developing digital marketing strategies across diverse international markets with cultural and regulatory considerations

Advanced knowledge of marketing technology stack including CRM platforms (Salesforce), marketing automation, CDP, analytics tools, and AI-powered solutions

Understanding of B2B e-commerce, dealer portal optimization, and complex customer journey management

Knowledge of digital marketing compliance, privacy regulations (GDPR, CCPA), and data governance frameworks

Preferred

Exceptional ability to develop long-term digital strategies that align with business objectives and drive competitive advantage

Strong collaboration skills with ability to work effectively across marketing, communications, sales, and technology functions

Experience leading digital transformation initiatives and organizational change within large enterprises

Comfort and credibility presenting digital strategies and performance to C-suite executives and board members

Proven track record building and developing high-performing digital marketing teams with strong succession planning

International travel required (15-25% of time) for regional digital strategy implementation, team coordination, and market-specific optimization initiatives

Leadership of cutting-edge digital marketing technologies and platforms requiring continuous learning and adaptation

Comfort developing and implementing digital strategies across diverse cultural environments and global markets

Ability to manage multiple complex digital initiatives simultaneously while maintaining exceptional quality and performance standards

Availability for urgent digital marketing needs, campaign optimization, and global team coordination across time zones