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CNH · 3 hours ago

Marketing Manager - Parts and Service

Racine, WI

Full-time

Onsite

Senior Level, Lead/Staff

$119K/yr - $159K/yr

10+ years exp

CNH is at the forefront of agriculture and construction, committed to innovation and sustainability. The Marketing Manager will develop and implement marketing strategies to stimulate demand for CNH Parts & Services, coordinating efforts across various distribution channels and providing support to the sales force.

IndustrialMachinery ManufacturingManufacturing

Responsibilities

Develops and implements a marketing, branding, and promotional program to stimulate demand for CNH Parts & Services

Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development to manage a product or product category's life cycle

Plans, implements and evaluates the strategy for marketing organization brands to various distribution channels (i.e.,wholesalers, retailers, distributors)

Coordinates merchandising, promotion and commercial collaboration projects between the organization and distribution channels to increase demand for organization products and services

Uses market research, product analysis, and customer feedback to recognize opportunities for advancing the brand across a range of products and categories

Develops marketing plans for program implementation, monitoring and evaluation

Provides training, education, and technical assistance to the sales force and customers