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Stability AI · 1 month ago

Growth Marketing Manager, Demand Generation

United States

Full-time

Remote

Senior Level

$135K/yr - $150K/yr

5+ years exp

Stability AI is seeking an experienced demand generation marketer to drive top-of-funnel growth for their enterprise business. The role involves owning the strategy and execution of integrated campaigns to generate qualified pipeline and accelerate product adoption, while collaborating with various teams to align marketing efforts with business objectives.

Artificial Intelligence (AI)Generative AIImage RecognitionInformation TechnologySoftware

Responsibilities

Own the enterprise demand generation strategy - Create and execute a data-driven plan that drives high-quality leads and contributes directly to pipeline and revenue

Run integrated multi-channel campaigns - Develop and manage paid digital campaigns, IRL and virtual events, and partner programs with ongoing testing, analysis and optimization

Manage and expand third-party programs - Evaluate and manage partnerships with industry publications, event organizers, and strategic partners to drive top-of-funnel growth

Partner across the organization - Collaborate with lifecycle, product marketing, content, creative, sales, and product to build integrated programs aligned to business objectives, priority audiences and use cases

Grow and nurture the database - Partner with lifecycle marketing and rev ops to ensure effective lead capture, routing, and nurture flows

Measure and report impact - Set KPIs, analyze performance, and communicate insights and ROI clearly and consistently to leadership and cross-functional partners

Operate an AI-forward marketing stack - Leverage AI tools and a modern marketing tech stack to increase speed and efficiency across programs

Qualification

B2B SaaS demand generationDigital campaign managementPaid media managementMarketing tech stacksAnalytical skillsCuriosity about AIEntrepreneurial spiritCreative instinctsWritten communicationCross-functional leadership

Required

5+ years of experience in B2B SaaS demand generation or integrated marketing roles, with a clear track record of driving pipeline for an enterprise sales team. Ideally you've done this within both a startup environment and a more mature organization

Hands-on experience planning and executing digital campaigns, IRL and virtual events, and partner programs that drive top-of-funnel growth

Proven ability to manage paid media across digital channels (e.g. LinkedIn, Google and Reddit) including budget management, ROI tracking, experimentation and optimization

Strong analytical skills and the ability to turn data into insights, narratives and clear next steps

Practical experience with marketing tech stacks such as HubSpot, Google Analytics and related tools

Strong creative instincts with the ability to develop effective creative briefs and collaborate with creative teams to produce high-impact campaign content

Excellent written communication skills, including copy for ads, landing pages and event promotions

Comfortable leading cross-functional projects and influencing without direct reporting lines across lifecycle, product marketing, content, creative, product and sales

Deep curiosity about generative AI with demonstrable active experimentation with new tools and workflows

Entrepreneurial spirit with a get things done attitude and an ability to thrive in a fast-changing environment