Instacart · 2 months ago
Senior Manager, Paid Social Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$193K/yr - $214K/yr
12+ years expInstacart is transforming the grocery industry by providing essential services for customers. The Senior Manager, Paid Social Lead will oversee the paid social media strategy, manage channel managers, and drive measurable results to support business growth.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives
Design and implement robust strategies to acquire and retain customers through high-impact paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, etc
Collaborate with cross-functional teams (creative, analytics, consumer marketing) to develop cohesive campaigns that drive measurable business impact
Maintain a deep understanding of industry trends, platform updates, and competitive insights to inform strategies
Lead and mentor two channel managers, providing guidance and growth opportunities while ensuring day-to-day operational excellence
Foster a collaborative environment within the team to drive creative problem-solving and knowledge sharing
Continuously evaluate campaign performance, analyzing key metrics to identify opportunities for improvement
Implement a structured approach to testing and optimization, focusing on creative, targeting, bidding strategies, and new channel exploration
Regularly report on performance to key stakeholders, uncovering actionable insights and outlining roadmaps for channel growth
Oversee paid social budgets, ensuring efficient allocation across channels and campaigns to maximize ROI
Proactively monitor spend pacing and adjust plans when necessary to meet goals
Qualification
Required
12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership
Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.)
Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more
Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies
Exceptional communication and stakeholder management skills—both written and verbal
Experience managing and mentoring team members in a high-performance environment
Preferred
A natural 'can-do' attitude who thrives in fast-paced environments
Strong commitment to embracing and leveraging AI tools
Ability to balance a visionary approach with hands-on execution
Familiarity with creative best practices for paid social media advertising
A testing-first mindset with proven experience in running A/B and multivariate experiments
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
Crain's New York Business
2026-01-24
The Journal Record
2026-01-18
Company data provided by crunchbase