Coinbase · 9 hours ago
Senior Product Manager, Base Ads
United States
Full-time
Remote
Senior Level
$207K/yr - $244K/yr
5+ years expCoinbase is looking for a strong Product Manager to lead the strategy and execution of Base's Growth and Ads strategy. In this role, you'll help shape how people create, earn, and discover onchain by building the ads, attribution, and growth primitives that power the next generation of onchain apps, creators, and experiences.
BitcoinBlockchainCryptocurrencyFinTechTrading Platform
Responsibilities
Own the product vision and strategy for the Base Ads / Spindl platform, from first principles through multi-year roadmap
Design and ship onchain ad primitives – targeting, budget/bidding, pacing, auction mechanics, and delivery – that work natively with Base's infrastructure
Own the Spindl app UI: define workflows for campaign creation, analytics, billing, and publisher yield management; work with design to deliver a clean, developer- and creator-friendly experience
Define and track the key metrics for the ads platform: marketplace liquidity, fill rate, eCPM, advertiser ROI, publisher revenue, retention, fraud/abuse rates, and Base onchain value created
Collaborate across Coinbase and Base (BD, ecosystem, growth, legal, compliance, finance, risk) to ensure products are safe, compliant, and aligned with our mission and regulatory obligations
Lead go-to-market and ecosystem adoption, including early-partner programs with top Base apps, creators, and protocols
Communicate clearly and often: align stakeholders on priorities, trade-offs, timelines, and progress; represent Spindl to senior leaders and external partners
Ownership: Own the quarterly desired outcome, product backlog, and week-to-week execution on a focused set of prioritized opportunities
Qualification
Required
5+ years of Product Management, shipping consumer-facing products end-to-end with proven cross-functional experience (e.g., BD, Marketing, Finance, Legal)
Deep experience in ad tech - such as ads marketplaces, performance ads, attribution, audience segmentation, or growth optimization
Strong familiarity with growth mechanics: funnels, loops, LTV/CAC dynamics, retention frameworks, and experimentation at scale
Comfortable driving alignment across key stakeholders while keeping velocity high
Inner drive to go beyond scope, think ahead of the curve, and raise the bar for what an onchain consumer product can be
You excel in working in fast-moving environments where culture, product, and markets converge
Excellent written and verbal communication skills
Preferred
You're onchain somehow: apps, trading, HODLing, NFT projects, DAOs
Experience building or scaling ads systems, social graphs, feeds, or creator monetization tools
Experience in both offchain social growth mechanics and crypto-native product design principles
Experience with marketplace dynamics (supply/demand optimization) or ranking and recommendation systems
Benefits
Bonus eligibility
Equity eligibility
Benefits (including medical, dental, vision and 401(k))
Company
Coinbase
Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies.
1001-5000 employees
H1B Sponsorship
Coinbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (181)
2024 (92)
2023 (96)
2022 (284)
2021 (183)
2020 (66)
Funding
Current Stage
Public CompanyTotal Funding
$4.45BKey Investors
ARK Investment ManagementTiger Global ManagementIVP
2025-08-05Post Ipo Debt· $2.6B
2025-03-04Post Ipo Equity· $8M
2024-03-13Post Ipo Debt· $1.1B
Leadership Team
Brian Armstrong
CEO & Co-Founder
Alesia Haas
CFO
Recent News
2026-01-18
2026-01-18
Company data provided by crunchbase