anagram · 1 month ago
Founding Demand Generation
New York, NY
Full-time
Hybrid
Entry, Mid Level
$120K/yr - $150K/yr
1+ years expAnagram is a startup focused on transforming security training through innovative approaches. The Founding Demand Generation hire will work closely with the CEO and COO to design multi-channel programs and build the necessary tools to scale the company's pipeline.
CopywritingProduct DesignSocial MediaUX DesignWeb DesignWeb Development
Responsibilities
Own pipeline goals for demand
Build and enrich account lists (ICP, firmographics, signals) using Clay and similar tools
Launch programs across LinkedIn, email, phone, physical mail, and events
Create messaging and social content that’s creative and anchored in customer truth
Stand up our IRL motion: meetups, dinners, partner events; validate, then scale
Qualification
Required
You can write. Not just grammatically correct: you can make boring topics interesting
You have 1-3 years in growth marketing or demand gen at a fast‑growing B2B SaaS company
You're comfortable setting up and connecting tools on your own
Must have: Clay (or equivalent), basic webhooks/automation
You're a builder: scrappy, analytical, and can move from concept to launch fast
You're curious and customer-obsessed; you talk to users, dig in, and adapt quickly
Preferred
Nice to have: Instantly, HeyReach, Orum/Nooks, Google Analytics, etc
Bonus: experience running events, ABM programs, or Meta/LinkedIn ads
Benefits
Flexible PTO: Take time when you need it, federal holidays and Dec 24–Jan 1.
Optional Fridays: No internal meetings. Work or recharge as needed.
Healthcare: Medical, dental, and vision provided.
Parental leave: Time off for life’s biggest moments.
Equity: Own a piece of what we’re building.
401(k) matching: Save for the future with company matching.
Stipends: Office setup, remote work, and learning support.
Company
anagram
Shaping brands that need no introduction.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase