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Walton Isaacson · 2 months ago

VP, New Business Director

New York,NY,US

Full-time

Onsite

Director/Executive

10+ years exp

Walton Isaacson is seeking a results-driven, relationship-oriented business development professional. The role involves leading new business opportunities, managing client relationships, and driving the pitch process while collaborating with cross-functional teams to ensure growth and success.

AdvertisingDigital EntertainmentMarketing

Diversity & Inclusion

Responsibilities

Identify and pursue new business opportunities through intentional outreach, networking, and relationship-building with senior brand and marketing decision-makers

Build and manage a dynamic pipeline of qualified leads using CRM systems, AI tools, and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, HubSpot)

Develop personalized outreach campaigns that position WI as a high-value, culture-first strategic partner

Drive consistent new business conversations with C-suite and VP-level marketers, opening doors and building trust

Meet or exceed monthly and quarterly KPIs tied to outreach volume, meeting generation, and pipeline growth

Deeply understand WI’s offerings, case studies, and differentiators, translating capabilities into value-driven, culturally resonant conversations

Collaborate with agency leadership to prioritize industries and categories that align with WI’s strategic growth priorities

Lead the full pitch process, from qualification through final presentation for both self-generated and assigned opportunities

Own timelines, deliverables, and internal collaboration, ensuring clarity, accountability, and excellence

Partner cross-functionally with strategy, creative, production, and account teams to deliver cohesive, compelling responses

Lead and guide the creation of proposals and storytelling that translate WI’s expertise and passion into persuasive, human-centered narratives

Develop and maintain custom credentials decks and write compelling case studies that showcase WI’s impact and differentiation

Present with confidence, charisma, and cultural fluency, creating chemistry that builds trust and drives conversion

Collaborate with the President and senior leadership to ensure each pitch reflects WI’s positioning and vision for growth

Maintain thoughtful post-pitch follow-up and ongoing relationship cultivation to remain top of mind with prospects

Continuously expand and nurture a network of brand-side contacts, consultants, and industry connectors

Build credibility through trust, authenticity, and a genuine enthusiasm for creative partnership

Represent WI at key conferences and cultural events, amplifying the agency’s visibility and reach

Create relationships rooted in empathy, chemistry, and curiosity, not just opportunity

Stay sharp on category trends, leadership movements, and brand shifts that reveal new opportunities

Track competitor activity and industry innovation to anticipate client needs and inform outreach strategy

Share learnings and insights regularly with leadership to strengthen WI’s market focus and differentiation

Qualification

Business DevelopmentOutbound ProspectingCRM SystemsPitch LeadershipRelationship ManagementStorytellingNegotiation SkillsNetworkingMarket InsightsPresentation Skills

Required

10–15 years of experience in business development, sales, or client acquisition within marketing, media, or advertising

Proven success in outbound prospecting, pipeline development, and deal conversion with the instincts of a true hunter and the heart of a relationship builder

Demonstrated ability to lead internal teams through the pitch process, from RFI/RFP to final presentation with clarity, energy, and collaboration

Exceptional written, verbal, and presentation skills: persuasive, confident, and able to build chemistry and trust with prospective clients

Strong storytelling and negotiation skills that connect data, creativity, and humanity to drive enthusiasm and decision-making

Proficient with CRM systems and modern prospecting tools (HubSpot, Salesforce, LinkedIn Sales Navigator, Apollo, etc.)

Highly organized, resourceful, and energized by managing multiple pursuits simultaneously in a fast-paced, creative environment

Travel Required – up to 50%

Preferred

Experience within a small to mid-sized agency environment where agility, collaboration, and innovation thrive

Familiarity with multicultural marketing and culture-first brand storytelling

A strong network within the brand, media, or creative communities and a genuine passion for building relationships that move business and culture forward