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Cinder · 1 month ago

Founding Marketer

New York

Full-time

Onsite

Senior Level

$175K/yr - $225K/yr

5+ years exp

Cinder is a cutting-edge platform focused on internet safety, and they are seeking their first full-time marketer. This role involves translating complex AI-driven capabilities into clear narratives and managing content that communicates the value of Cinder's platform to various audiences.

Fraud DetectionInformation TechnologyIntelligent SystemsRisk Management

Responsibilities

Translate customer problems into simple, compelling narratives that resonate with both technical and non-technical stakeholders

Partner closely with the Founders to support go-to-market strategy for new features, capabilities, and product iterations

Build competitive and market insights that help us sharpen our story and stay ahead of the category

Shape an editorial voice that feels human, accessible, and grounded in real customer insight

Create high-quality content that helps customers, prospects, and the broader market understand what Cinder does and why it matters. This includes blog posts, launch narratives, technical explainers, and customer stories

Build materials that help Sales and Customer Success communicate Cinder’s value clearly, including decks, one-pagers, messaging guides, and product overviews

Partner with GTM teams to test messaging, identify where clarity is needed, and iterate quickly based on feedback from the field

Partner with founders to evolve Cinder’s brand identity across all channels and ensure that it reflects our product, values, and customers

Serve as the primary marketing point of contact for our external brand and website redesign partner. Help shape creative direction, provide thoughtful feedback, and keep the work aligned with our narrative

Establish lightweight processes for launches, messaging tests, and gathering customer insights. Keep everything practical and easy to use

Ensure that events, whether bespoke industry dinners or large conferences, reinforce our brand and help us show up well in front of customers and partners

Qualification

Product marketingContent creationAI understandingProject managementCommunication skillsAnalytical skillsBrand developmentGTM strategyRelationship building

Required

Have at least five years of experience in marketing with meaningful ownership in an early-stage or fast-moving environment

Have been a team of one or part of a small, scrappy team where you drove projects from idea to execution

Are an excellent writer who enjoys creating accessible, high-quality content that explains complex concepts simply

Understand how AI models, agents, and modern tooling work, and stay up to date on the state of the field

Bring strong communication and relationship-building skills across customers, executives, and internal teams

Thrive in fast-moving, ambiguous environments where you set strategy and execute hands-on

Are analytical and outcomes-oriented. You are comfortable owning metrics that influence pipeline, product adoption, and customer understanding

Use AI marketing tools in your day-to-day work and see them as essential to speed and quality

Have strong project management instincts and can manage complex launches, content pipelines, and cross-functional work with clarity

Bring demonstrated product marketing skills, including positioning, messaging, persona development, competitive analysis, and launch planning

Can move across multiple types of marketing work without losing quality or momentum, particularly content, storytelling, brand expression, and sales enablement materials

Know how to prioritize in environments with competing demands and evolving goals

Have a track record of shipping high-quality work across several channels at once while balancing strategic thinking with hands-on execution