Comfrt · 1 month ago
Director of Social Media & Content
United States
Full-time
Remote
Director/Executive
7+ years expComfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. The Director of Social Media & Content Strategy will define and execute the brand’s social media vision, overseeing a team and collaborating with the Creative Director to integrate social media into broader marketing efforts.
ApparelE-CommerceFashionRetail
Responsibilities
Develop and implement a comprehensive social media strategy aligned with Comfrt’s marketing and business objectives
Establish clear KPIs to measure success across platforms, including engagement, reach, traffic, and revenue impact and the halo effect of social media performance on overall site performance
Identify opportunities to expand the brand’s presence on emerging platforms or new features on existing channels
Foster an innovative and experimental culture within the team to test new formats, trends, and campaigns
Build and lead a high-performing social media and content team, providing mentorship, guidance, and growth opportunities
Oversee workload distribution, team priorities, and performance reviews
Work closely with the Creative Director to align content development with strategic goals
Drive excellence across TikTok, Meta (Instagram, Facebook), Snap, Pinterest, and other relevant platforms, ensuring platform-specific best practices
Stay ahead of social media trends, tools, and algorithm updates to maintain a competitive edge
Analyze competitor activity to identify opportunities for differentiation
Lead the set up and integration of new platforms to optimize workflow and performance e.g. Sproutsocial, integration with Gorgias
Oversee the ideation, planning, and execution of cross-platform campaigns that amplify brand messaging and drive measurable organic results
Collaborate with performance marketing, email/SMS, and e-commerce teams to align organic social efforts with paid initiatives and revenue-driving goals
Lead influencer and creator partnerships, ensuring alignment with brand values and maximizing ROI
Lead review generation strategy across target review sites and social platforms including Trustpilot, Thingtesting, Meta and TikTok and how we integrate customer reviews into our social media and content strategy
Streamling processes across social media monitoring internally ensuring the teams follow Macros/ SLA’s and we are achieving targets (response times and quality of responses/ how they are resolved and or communicated to CX)
Leveraging our tech ecosystem so we are full integrated with Sproutsocial and integration with Gorgias
Measuring performance based on agreed KPI’s that support business goals
Producing weekly and monthly report that showcases results, key learnings and recommendations
Act as the primary liaison between the social media team and CX ensuring alignment with brand voice and marketing strategy
Partner with product, PR, acquisition, retention and creative teams to ensure cohesive storytelling across all customer touchpoints
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is a plus
7-10+ years of experience in social media strategy, digital marketing, or content creation
Proven experience in leading and scaling social media teams within a high-growth eCommerce or DTC brand
Track record of driving measurable growth through organic social media initiatives
Deep understanding of TikTok, Meta, Snap, Pinterest and emerging platforms, including their algorithms, audiences, and best practices
Experience managing multi-million dollar social media budgets is a plus
Ability to think long-term while executing on immediate needs
Expertise in aligning social media efforts with overall business goals
Strong leadership skills, with experience managing, mentoring, and motivating a team
Ability to foster a collaborative and high-energy team culture
Exceptional ideation skills with a focus on platform-specific storytelling
Ability to guide creative teams in producing engaging, high-quality content
Strong data analysis skills, with the ability to derive insights from metrics and translate them into actionable strategies
Expertise in social media analytics tools and performance tracking
Excellent verbal and written communication skills to articulate strategies, present reports, and collaborate with stakeholders
A proactive mindset with the ability to pivot strategies based on trends and platform changes
Comfort working in a fast-paced, high-growth environment
Sproutsocial experience
Meta, Tiktok, Pinterest experience
Shopify experience
Gorgias experience
Benefits
Generous paid time off
Company-covered health insurance
5% 401k match
Discounts on all Comfrt products
Company
Comfrt
Comfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase