Meow Wolf · 5 months ago
Digital Media Analyst
New Mexico, United States
Full-time
Onsite
Mid Level
$66K/yr - $89K/yr
3+ years expMeow Wolf is a creative company that specializes in immersive art experiences, and they are seeking a Digital Media Analyst to enhance their marketing efforts through data analysis. The role involves building dashboards, delivering actionable reports, and analyzing performance metrics to optimize marketing campaigns and support cross-functional collaboration.
ArtAugmented RealityDigital MediaEventsPodcastService IndustryVirtual Reality
No H1B
Responsibilities
Build and maintain dashboards in Looker Studio, GA4, ThoughtSpot, and Amplitude to support marketing performance tracking
Integrate data from Google Ads, Meta, TikTok, CRM systems, email platforms, and Google Analytics
Deliver weekly, monthly, and quarterly reports with clear, actionable insights for stakeholders
Analyze performance across paid media, email, and web channels, including traffic sources and conversion paths
Conduct competitor research, cohort analysis, and basic customer lifetime value calculations
Help design and evaluate A/B and incrementality tests; contribute to forecasting models
Identify optimization opportunities across channels and provide data-backed recommendations on creative and targeting
Respond to ad-hoc reporting requests and support day-to-day marketing analysis
Present findings to the team and assist with training on reporting tools and dashboards
Document processes and contribute to building a shared knowledge base
Qualification
Required
3-5 years of experience in digital marketing analytics or similar analytical role
Expert level skills in Excel/Google Sheets including pivot tables and complex formulas
Experience with visualization tools (Tableau, Power BI, Looker, or Google Data Studio)
Strong understanding of digital marketing metrics and KPIs
Experience with Google Analytics 4 & CM360
Proven ability to translate complex data into actionable business recommendations
Benefits
Medical Insurance options: PPO & HDHP
Dental and Vision Insurance
HSA, HRA, and FSA options
401k Retirement Plan
Company paid Life Insurance Policy and Disability Coverage(s)
Voluntary Critical Illness and Life Insurance Policies
Company Paid Employee Assistance Program
Paid Parental Leave for 12 weeks
Discount off Meow Wolf Gift Shop Merch and Cafes
Admission to Meow Wolf attractions for employees and guests
Regular or Project Based Full-time positions
Company
Meow Wolf
Meow Wolf creates entertainment that delights audiences through location-based and digital media experiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$185.23MKey Investors
New Mexico Economic Development Department
2019-11-13Grant· $0.53M
2019-05-08Series Unknown· $158.61M
2018-05-25Debt Financing· $17.5M
Leadership Team
Sean Di Ianni
Co-Founder and EVP, Creative Strategy and Development
Gennean M. Scott
Chief Inclusion Officer
Recent News
2025-08-29
2025-08-21
Company data provided by crunchbase