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University of Delaware · 1 day ago

Senior Director, Digital Communications

Newark, DE

Full-time

Hybrid

Director/Executive

7+ years exp

The University of Delaware is seeking a Senior Director, Digital Communications to lead the overall strategy for the University's main digital platforms. This role involves managing digital content strategies, overseeing social media presence, and ensuring effective communication across various digital channels.

Higher Education

Responsibilities

Develop multimedia communication concepts from ideation (storyboarding) to execution and delivery of final product (asset) to feedback gathering for process and content improvement

Use research and analytics to guide University brand content strategy

Develop standards, best practices and workflows for the creation, management, maintenance, and governance of digital content

Oversee UD's content management system (currently Adobe Experience Manager), which includes 100+ users

Research emerging digital and multimedia platforms to develop strategies and best practices for implementation University-wide

Serve as a member of the crisis management team, assisting with social media listening, response and communication. Develop strategies and communications to proactively manage areas at risk of crisis as well as reactive messaging to use as needed

Set standards and provide guidance to all administrative units, colleges, and professionals within OCM regarding the creation of multimedia content strategies in line with the University's target audiences by platform and in accordance with relevant policies. Drive and manage necessary approvals through OCM

Lead the management of the University's presence on social media platforms, including Facebook, Twitter, YouTube, Snapchat, LinkedIn, Pinterest, Instagram and TikTok. Oversee and develop social media workshops for employees

Oversee the campuswide Social Media Group, which consists of 100+ employees representing UD on any social media account. Review and approve, as appropriate with the unit's communication liaison, all new account requests, provide training to social media account admins and see that UD branding standards and social media best practices are adhered to by all accounts

Develop unique content and strategies for digital outlets, including executing contests, campaigns, offline/online brand experiences, trivia and polls

Develop, manage and execute on OCM's paid digital marketing budget in conjunction with Admissions and other relevant units

Monitor UD social media accounts, compiling weekly, monthly and quarterly reports on metrics for profiles and developing best practices and future strategies, as well as providing other multimedia specialists, digital content specialists and social media managers with training to produce their own reports, ensuring accountability for annual account reviews

Manage the Social Media Ambassadors program; restructuring the program as needed to meet goals; assigning projects to students as well as coverage for stories and events; developing and filtering content; and leading and coordinating monthly meetings and training sessions as well as working with the Multimedia Specialist and Digital Content Specialist to organize volunteers for events, such as Athletics events, Commencement, Homecoming, Alumni Weekend and other activities utilizing central social media accounts

Create digital campaigns and work with units across campus to integrate digital media and online/offline brand experiences into existing events, e.g., New Student Orientation and 1743 Welcome Days, Homecoming, Commencement, Alumni Weekend

Lead, coordinate and, often, staff OCM-sponsored social media events

Ensure that all materials meet established University standards of appearance, content, and style

Prepare, edit, format, and write online pieces related to digital content curation, including articles, UDaily stories, press releases and announcements

Act as an advisor to the media relations team, coordinating social listening efforts to monitor conversations about the University, prominent UD voices online, emerging issues, and general sentiment

Lead or assist with special projects coordinated by OCM, as needed

Serve as liaison to other key campus partners such as the Office of the General Counsel to ensure adherence to necessary laws, and IT to align technology platforms, strategies and support

Perform other job-related duties as assigned

Qualification

Digital/social media managementMultimedia storytellingContent strategy developmentVideo productionPhotographyCrisis response experienceUniversity policiesSoftware proficiencyCollaboration skillsProject management

Required

Bachelor's degree in English, journalism, communications, marketing or related field and seven years of related experience, or equivalent combination of education and experience

Experience in digital/social media management with supervisory responsibilities

Writing and editing experience as well as effective web authoring skills and familiarity with a wide range of web applications

Knowledge and familiarity with online communications vehicles, including e-mail, web communications and social media

Experience developing and executing social media outreach strategies to drive external audience engagement

Proficient in developing multimedia storytelling packages with preferred skills in video production and editing with standard software

Ability to evaluate and edit the content, structure, and format of a range of written material

Knowledge of editorial and ethical standards for the research and development of journalistic articles and/or presentations

Experience managing employees, coordinating across units with various employees and motivating interns, volunteers and/or students

Collaboration skills to work effectively with others on problem-solving and provide thought leadership in the digital/social media space to effectively advance projects and programs

Ability to handle multiple projects simultaneously

Ability to work well under tight deadlines with crisis response experience

Skill in the use of personal computers and related software applications (Word, Excel, PowerPoint)

Ability to work effectively, manage partner expectations and interact with a wide range of constituencies in a diverse community

Preferred

Photography and digital photo editing experience preferred

Experience working with nonprofit communications, especially advancement communications preferred

Knowledge of University policies and procedures and faculty resources preferred

Company

University of Delaware

Glassdoor4.3

The University of Delaware - a state assisted, privately chartered institution - is a Land Grant, Sea Grant, Space Grant and Carnegie Research University (very high research activity).

Founded in 1743

Newark, DE, US

1001-5000 employees