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EVERSANA INTOUCH · 5 hours ago

Media Planner, Paid Social

United States

Full-time

Remote

Entry, Mid Level

$48K/yr - $71K/yr

2+ years exp

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. They are seeking a Paid Social Media Planner to develop and execute paid social activation campaigns, ensuring alignment with client objectives and delivering measurable results.

AdvertisingCRMHealth CareMarketing

Responsibilities

Develop paid social media strategies aligned with client goals and KPIs

Identify audience segments, targeting tactics and platform/channel mix (Meta, TikTok, LinkedIn, etc.)

Forecast budgets, reach and performance metrics

Set up, manage and optimize paid social campaigns across platforms and partners

Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance

Implement A/B testing for creative and audiences

Track and analyze campaign performance; provide actionable insights

Contribute to regular reports highlighting key metrics, learnings and recommendations

Partner with creative teams to ensure ad formats and messaging align with platform best practices

Work with analytics teams to refine measurement framework and attribution models

Stay current on platform updates, trends and emerging opportunities

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

All other duties as assigned

Qualification

Paid social media planningBiddable paid social experienceAudience targeting strategiesAnalytics tools proficiencyMicrosoft ExcelDetail-orientedOrganizational skillsCommunication skillsTeam collaborationCreative thinking

Required

Bachelor's degree in marketing, communications, business or a related field

2-4 years of experience in paid social media planning and buying, preferably in an agency setting

Hands-on keyboard biddable paid social media experience

Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform's Ads Manager

Strong understanding of audience targeting, biddable strategies, and campaign optimization

Detail-oriented with strong math aptitude and organizational skills

Proficiency in analytics tools and Microsoft Excel