Stokke · 1 week ago
DTC Growth Manager – CRM & Affiliate Marketing
Stamford, CT
Full-time
Onsite
Mid, Senior Level
$85K/yr - $100K/yr
5+ years expStokke is a purpose-driven global brand committed to quality, connection, and responsible growth. The DTC Growth Manager – CRM & Affiliate Marketing will play a critical role in accelerating Stokke’s Direct-to-Consumer business by driving customer acquisition, retention, and lifetime value through effective lifecycle marketing programs and affiliate partnerships.
ChildrenConsumer GoodsFurnitureManufacturing
Hiring Manager
Grace Pickard
Responsibilities
Own the CRM strategy, including segmentation, personalization, and automated lifecycle campaigns (welcome, win-back, loyalty, retention)
Develop and manage affiliate marketing programs to expand reach, acquire new customers, and generate incremental revenue
Partner with Analytics to identify opportunities across the funnel and optimize conversion pathways
Drive strategies focused on increasing repeat purchase rate, customer engagement, and lifetime value
Manage email, SMS, and push campaigns using CRM platforms such as Salesforce Marketing Cloud , Klaviyo , Attentive , or similar
Oversee affiliate network relationships—including onboarding, performance tracking, partner enablement, and compliance
Ensure all CRM and affiliate initiatives align with promotional calendars, product launches, inventory changes, and key tentpole moments
Execute targeted programs that deliver timely, relevant communications to priority segments
Develop and refine SOPs for CRM and affiliate workflows using a test-and-learn framework
Implement A/B testing strategies to elevate engagement, conversion, revenue, and retention metrics
Identify opportunities to automate journeys, reduce friction, and improve the speed and quality of campaign execution
Track campaign and affiliate updates using Smartsheet, Jira, and other project management tools to ensure transparency and accountability
Partner closely with Brand Marketing, Site Merchandising, Customer Service, and Ecommerce to ensure cohesive messaging throughout the customer journey
Provide actionable insights on CRM performance (open rate, CTR, CVR, unsubscribes), retention trends, and affiliate ROI
Report growth metrics to leadership and recommend data-backed strategies for continuous improvement
Work with Analytics to understand customer behavior and inform future segmentation and targeting strategies
Qualification
Required
Minimum 5+ years of experience in CRM, affiliate marketing, retention, or growth marketing—ideally within a DTC ecommerce environment
Hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Klaviyo, Attentive, Iterable, or similar
Strong understanding of affiliate networks, tracking platforms, partner enablement, and performance optimization
Experience using Smartsheet, Jira, or similar project management tools
Data-driven approach with deep expertise in segmentation, personalization, and campaign analytics
Strong project management and organizational skills, with the ability to balance multiple priorities
Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
Proficiency in CRM execution tools, analytics platforms, and the Microsoft/Google Suite
Excellent verbal and written communication skills
Ability to work cross-functionally, solve problems proactively, and operate with a growth mindset
Desire to innovate, test, and continually elevate the customer experience
Benefits
Opportunities for continuous learning and professional growth within a global digital organization.
A culture grounded in our values: Keep Growing, Take Responsibility, Pursue Excellence, and Better Together.
Company
Stokke
Stokke designs and manufactures children’s furniture and equipment within the highchair, stroller, and nursery market segments.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-04
Company data provided by crunchbase